Manager, Digital Marketing (6-Month Contract)

Please note: This is a six-month contract Location : London, UK (Hybrid Position, in office 2 days per week) With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. About the Job OpenTable's Diner Marketing team is looking for a Manager, Digital Marketing to join us on a 6-month contract basis. In this role, you will own and drive paid social performance across Meta and TikTok — managing campaigns end-to-end, building and iterating on performance creative, and using data to optimize toward measurable business outcomes. This is a fully independent, high-impact role designed for a seasoned paid social operator who can plug in quickly and deliver results without a lengthy ramp period. You'll sit within our growth marketing function, working closely with creative, analytics, and channel teams to continuously test, learn, and scale what works. Responsibilities Own paid social campaign strategy and execution across Meta (Facebook/Instagram) and TikTok, managing full campaign lifecycles from initial brief through optimization, budget pacing, and performance reporting. Lead a rigorous creative testing program — developing hypotheses, briefing assets to in-house designers, launching structured A/B and multivariate tests, and synthesizing learnings to inform future creative iterations. Partner with in-house designers and creative teams to develop high-performing ad creative tailored to each platform's best practices, audience behaviors, and evolving ad formats. Analyze campaign performance on a regular cadence, translating data into clear, actionable optimizations and confident recommendations for budget allocation across channels. Manage day-to-day paid social budgets with a performance-first mindset, maintaining pacing and efficiency against key metrics including CPA, ROAS, CTR, and CVR. Collaborate cross-functionally with Analytics, Brand, and Growth teams to ensure paid social strategy is aligned with broader diner acquisition and retention goals. Monitor platform updates, algorithm changes, and emerging ad formats across Meta and TikTok to continuously bring fresh, informed thinking to the channel. Minimum Qualifications 4+ years of hands-on digital ads experience with deep, proven expertise in Meta Ads Manager, Google Ads and TikTok Ads Manager. Demonstrated track record of owning creative testing frameworks and driving measurable performance improvements through structured experimentation. Fluency in performance marketing metrics (CPA, ROAS, CTR, CVR) with the ability to use data to make fast, confident optimization decisions. Experience independently managing significant paid social budgets with a rigorous approach to efficiency, pacing, and forecasting. Strong written and verbal communication skills — able to clearly articulate performance narratives and creative hypotheses to cross-functional partners and leadership. Preferred Qualifications Experience in working with Meta product catalog feeds. Experience in consumer or diner marketing, e-commerce, or a two-sided marketplace environment. Familiarity with incrementality measurement methodologies (e.g., geo-based lift tests, holdout studies) and third-party measurement tools. Comfortable operating in a fast-paced, lean team environment where you own your roadmap and manage your own priorities. The best connections happen face-to-face, whether you’re sitting down to dinner or having co…