Manager, Content Strategy & Organic Growth

Manager, Content Strategy & Organic Growth A builder role with a clear path to Senior Manager. Title reflects the depth of evidence you bring on day one, not your ceiling. Build Seeking's next-generation organic discovery engine. Make the brand the obvious answer wherever ambitious daters are searching, scrolling, and asking. Company Seeking.com (Reflex Media) Department Digital Marketing Reports To Director of Growth & Lifecycle Marketing Type Full-Time, Exempt. Individual contributor role; no direct reports. Location Remote (US). Compensation $110,000 to $145,000 base for the Manager level. Higher for candidates who meet the Senior Manager bar and arrive already AI-native proficient. Performance and outcome-dependent incentive plan included. Travel Required for team meetings, offsites, and project needs # About the Role Seeking.com is the world's largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a Manager, Content Strategy & Organic Growth who will own the next generation of organic discovery end to end as a hands-on operator. You will define the strategy, brief the content, build the AI workflows, ship the assets, read the results, and rewrite the strategy by Friday. This role sits at the intersection of content, AI, organic search, social, and reputation. You will set the discovery roadmap, build AI-automated production loops, lead Seeking's presence across YouTube, Reddit, forums, traditional search, and AI chatbots, and stand up the foundation of a real reputation management program. You will report to the Director of Growth & Lifecycle Marketing and partner closely with Social, Creative, Production, Brand, Product, Data, and IT. Let's be direct: we are not looking for an SEO manager replacement. The old SEO playbook is fading. We are not looking for a strategist who hands the work to an agency, either. We are looking for a builder who can sit down in week one, audit how Seeking shows up across every surface that matters, kill what is not working, and ship a measurably better content engine. If that is you, keep reading. If you want a corporate seat where the work gets handed to a contractor, this is not your role. A note on the title: this is an individual contributor role. You manage projects, contractors, agencies, and cross-functional dependencies, not direct reports. # Why This Role Exists Seeking is moving past its legacy reputation and becoming the definitive platform for ambitious, eligible people building extraordinary lives. The single biggest organic lever we can pull right now is the quality, frequency, and discoverability of the content we put into the world, and the trust we earn back on the surfaces where the brand is debated. Traditional search is one channel among many, and shrinking in influence. The bigger opportunities live on YouTube, on Reddit, in short-form social, on review sites, on Wikipedia, and increasingly in answers from ChatGPT, Gemini, Claude, and Perplexity. We need someone who can build for all of those surfaces at once, using AI-driven systems to scale without scaling headcount. The discipline itself is also changing. Traditional SEO is giving way to AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AIO (Artificial Intelligence Optimization) as overlapping disciplines for earning visibility in the new search experience. We expect this hire to be fluent in all of them, biased toward where the audience is heading, and able to teach the rest of the marketing team along the way. We also need someone who can operate WordPress where it still exists, lead the migration off it onto an AI-native publishing workflow, and treat the migration as an opportunity rather than a chore. # Who Should Apply We care more about systems thinking than resume. We are especially open to candidates from these backgrounds: - Hands-on content strategy or organic growth ICs. at consumer subscription businesses (d…