Manager, Commerce

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact We are looking for an ambitious, growth-minded Manager, Commerce to lead strategic commerce growth for major FMCG clients. This is not a traditional eCommerce role. You will own one of the world’s largest FMCG accounts while helping build next-generation commerce across Retail Commerce, Social Commerce, Marketplaces, and Cross-Border Commerce. Beyond day-to-day account leadership, you will pioneer Amazon and international marketplace initiatives, support regional and global workstreams, contribute to new business pitches, and build future-ready commerce capabilities. If you are passionate about business growth, commercial problem-solving, and learning faster than the market moves, this role is built for you. What You'll Do 1. Lead Strategic Commerce Accounts (30%) Own key commerce accounts, with primary responsibility for assigned clients. Build annual, quarterly, and campaign-level growth plans. Partner with media, data, content, creative, platform, and client teams. Drive commercial performance across marketplaces and retailer ecosystems. Translate business objectives into clear JTBD, activation plans, and measurable commerce outcomes. Lead business reviews and present strategic recommendations to senior stakeholders. 2. Grow Commerce Across Emerging Channels (30%) Expand commerce growth beyond traditional marketplace management across: Social Commerce and Affiliate Commerce CRM & Loyalty Commerce Omni-channel Commerce Key responsibilities: Identify growth opportunities across the purchase journey. Recommend innovative commerce solutions to clients. Develop integrated activation frameworks. Test and scale new commerce products and capabilities. 3. Build Cross-Border Commerce Capability (20%) Help establish and grow WPP’s cross-border commerce practice. Areas of focus include: Amazon Global Selling Amazon Retail Media Cross-border marketplace opportunities You will: Support Amazon-related projects and client opportunities. Build understanding of global commerce ecosystems. Work with regional and global commerce teams. Turn international best practices into local opportunities. Help clients unlock growth beyond Vietnam. 4. Support New Business & Thought Leadership (20%) Participate in pitch development and strategic proposals. Shape commerce narratives, growth stories, and client-facing presentations. Conduct market research and competitive intelligence. Success Metrics Business Metrics Revenue growth of managed accounts. Client retention and satisfaction. Commerce media effectiveness. Marketplace performance improvement. Incremental business opportunities identified. Capability Impact: Development of new commerce solutions. Cross-border commerce opportunities generated. New business contribution. Internal capability building and knowledge sharing. Personal Impact: Demonstrated leadership and ownership. Continuous learning and certification completion. Cross-functional collaboration effectiveness. Contribution to team culture and innovation. Skills and experience: Experience 4–7 years of experience in: eCommerce, Retail Media, Digital Commerce Consulting Experience with platforms such as Shopee, Lazada, TikTok Shop, Amazon, and Retail Media Networks is preferred. Core Skills Strategy & Growth Commerce strategy and growth planning Client and stakeholder management…