Manager, Commerce, UK

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2669 - Manager, Commerce, UK Role Summary and Impact About Wavemaker: A Leading WPP Media Brand Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. The Role: We’re seeking a Retail Media / Commerce Manager to come and join the growing community in WPP’s Commerce Practice. We’re looking for an individual to support key client accounts across Amazon Sponsored Ads, CitrusAd and Criteo. Responsibilities: The Manager, Commerce Activation role will have a deep interest and appreciation for the uniqueness of retail and marketplaces, and use their retail expertise to deliver excellence in biddable retail media channels: search and onsite display. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results for clients. This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across retail media ad ecosystems, for a group of our clients. Job Responsibilities: Effectively run best practice compliant campaigns, ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance. Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing and evaluating tests with methodical accuracy. Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained. Collaborate with and support other team members in the implementation, optimisation and management of client campaigns. Interact effectively within your client team, and with the client and suppliers, building solid external working relationships and establishing rapport. Conduct performance analysis, internal data maintenance, issue identification and solution development. Support on the day-to-day process across activation, minimising error and risk, and ensuring consistent and accurate adherence to established processes. Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies. Deliver responses with data and evidence led insights, ambitious innovation opportunities to push things forward Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Gr…