Manager, Commerce, India

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Responsibilities of the role: Proven experience as an eCommerce manager or similar role, preferably in an online retail environment Experience of having worked with FMCG brands would be an advantage. Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical stakeholders is a must. Strong analytical skills and the ability to translate data into actionable insights and recommendations. Good understanding of eCommerce platforms, technologies, and digital marketing strategies In this role, your goals will be: In 3 months: Get an understanding of the client’s e-commerce business & understand stakeholder engagement. Started to build relationships with the key decision makers and strategic partners. Take a handover on complete client business – internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings. Support in development of category>brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level. Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns – also track competition activity & cascade to relevant stakeholders. Have a broad POV on e-commerce business in India across various business models, understanding & value of “media” as a lever to drive incremental growth for the client on e-commerce. Develop & share reporting formats and SLAs – streamline data requirements (internal & external). Identify all relevant internal support teams and drive effective engagement. In six months, you would have: Work with e-commerce platform partners on campaign planning, deployment & track deliverables. Work with the e-commerce team lead on all media commerce strategy & planning discussions. Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team. Support on e-commerce focused workshops & trainings as required for internal & client teams. 100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc. In 12 months, you would have: Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client. Manage a daily/weekly/monthly tracking dashboard to track category>sub-category>brand level Metrics. Support in development of e-commerce media AOPs in collaboration with mainline + digital teams. Job Responsibilities: Serve as an SME for agency and client teams to help navigate the Commerce activation landscape and utilize Commerce capabilities to service solutions. Work closely with agency teams to deliver best-in-class campaign execution that accomplish client’s business objectives. Proactively identify opportunities for process improvements that can help teams work better together and with our clients. Drive incorporation of cross-platform testing and optimization strategies. Develop frameworks, case studies, trainings and other content to continuously raise the bar Own relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns. Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners. Drive th…