Loyalty Manager

Summary The Manager, Loyalty is responsible for the day-to-day management, execution, and optimization of Allegiant's Allways Rewards loyalty program. This role plays a critical part in delivering the program roadmap, enhancing the member experience, and driving engagement and revenue through innovative loyalty initiatives. Working cross-functionally with Product, Marketing, Digital, Technology, Finance, Customer Experience, and external partners, the Manager will lead key initiatives, monitor program performance, and help execute Allegiant's long-term vision for transforming Allways Rewards into a leading travel loyalty program. This is an exciting opportunity for a collaborative, customer-focused leader who enjoys building programs, solving complex business problems, and creating exceptional member experiences. Visa Sponsorship Available: No Minimum Requirements Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check. Education: Bachelor’s Degree Education Details: Bachelor's degree in Marketing, Business, Economics, Finance, or related field. Years of Experience: Minimum five (5) or more years of progressive experience in loyalty, customer engagement, product management, CRM, marketing, or related fields. • Experience managing cross-functional projects from concept through execution. • Strong analytical and problem-solving skills with the ability to translate customer insights into business recommendations. • Experience working with external vendors or strategic partners. • Excellent written and verbal communication skills. • Proven ability to influence stakeholders across multiple business functions. Preferred Requirements • Experience with airline, travel, hospitality, retail, financial services, or subscription loyalty programs. • Familiarity with co-brand credit card programs or partnership marketing. • Experience working with customer analytics, loyalty platforms, or CRM systems. • Experience leading small teams or mentoring others. • Will lead a team of 3 analyst to be hired. Job Duties • Manage the day-to-day operation and performance of the Allways Rewards loyalty program. • Execute strategic initiatives that improve member acquisition, engagement, retention, and profitability. • Partner with Product, Digital, Technology, Marketing, Customer Experience, and Finance to successfully deliver loyalty enhancements. • Develop business requirements and support the implementation of new loyalty capabilities and member benefits. • Monitor program performance through customer and financial analytics, identifying opportunities for optimization and growth. • Support the development and launch of new loyalty partnerships that enhance member value and drive incremental revenue. • Manage relationships with external vendors, consultants, and loyalty partners. • Prepare business cases, performance updates, and executive-level presentations. • Ensure operational excellence by identifying process improvements and helping resolve customer and system issues impacting the loyalty experience. • Stay informed on industry trends and competitive loyalty programs, bringing forward recommendations that strengthen Allegiant's competitive position. • Foster strong cross-functional relationships and serve as a subject matter expert on loyalty across the organization. • Other duties as assigned. Physical Requirements The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role. Office - While performing the duties of this job, the Team Member is regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, key board, printer, a…