Lifecycle Marketing Specialist

**Ready to make a real impact on global health and wellness care?** Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. Founded by practitioners in 2016, we’re now the leading EHR and practice management platform in the wellness industry, trusted by tens of thousands of practitioners across 70+ countries. In 2023, we expanded our whole-practice care offering through the acquisition of That Clean Life, bringing nutrition planning into our platform. We’re a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices; and do the most meaningful work of their careers. While most of our work happens remotely, we come together regularly for off-sites and team events to stay connected and build together. ### Important notice to our applicants and job seekers: We've become aware of fraudulent messages impersonating Practice Better's recruitment team. Please note: - Practice Better will never ask for payment, banking details, or personal financial information at any stage of the hiring process - All official communication comes from @practicebetter.io email addresses - We will never ask you to purchase equipment, software, or gift cards - We will never conduct interviews solely via text message or WhatsApp If something feels off, trust your instincts. Verify any suspicious outreach by contacting us directly at careers@practicebetter.io before taking any action. Thank you for helping us keep our hiring process safe and transparent. ### **Position Summary** We are looking for a **Lifecycle Marketing Specialist** to join our growing team. Retention and expansion are core to Practice Better's growth, and helping practitioners get real value from our integration ecosystem is one of the clearest ways we do that. Practitioners who adopt integrations go deeper with the platform and build workflows that actually stick. That value is there to be found, and it's our job to make sure practitioners find it at the right moments. In this role, you'll sit within the Lifecycle Marketing team, reporting directly to our Director of Lifecycle Marketing. This is a hands-on, campaign-execution role: you'll build, launch, and optimize lifecycle campaigns that help practitioners discover the tools and integrations that fit their workflow best, keeping them engaged and getting more from the platform over time. You'll also operate at the intersection of Lifecycle Marketing, CX, and Product, working closely with each to stay ahead of account health signals, partner priorities, and the moments where practitioners are most ready to grow into more of the platform. You'll play a central role in helping practitioners succeed with the platform, with the scope to take on greater ownership as you grow into the role. Note: Practice Better is a remote-first company with team members across North America. This particular role is currently open to Canadian-based candidates only, and candidates must be legally entitled to work for any employer in Canada. Practice Better is unable to support sponsorship for work permits or visas at this time. ### **What You'll Do** **Retention & Expansion Lifecycle Campaigns** - Build and execute multi-channel lifecycle campaigns (email, in-app via Pendo) that help practitioners discover and adopt the integrations most relevant to their practice - Set up segmented, behavior-triggered campaigns that meet practitioners at high-intent moments — onboarding, plan changes, specialty signals, and moments where they may be at risk of losing momentum - Incorporate integration and engagement signals into risk scoring, and support early-intervention and win-back campaigns for practitioners who've drifted or churned - Help lower-tier practitioners find the right upgrade path when their workflow has outgrown their current plan - Track and re…