Lifecycle Marketing Manager

About Tin Can Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world. We're creating a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it). As we gear up to reach more families both at home and abroad, we're looking to bring on someone who can build a lifecycle engine that stays personal even as we scale. The Role The Lifecycle Marketer is responsible for owning and optimizing Tin Can's email program, driving engagement, retention, and revenue growth through lifecycle marketing that feels as warm and personal as the connections we help families create. This role is both strategic and hands-on, leading the end-to-end execution of CRM campaigns in Klaviyo, from campaign planning and audience segmentation to automation, deployment, testing, and performance reporting. The ideal candidate is a builder who thrives in a fast-paced, collaborative environment and enjoys balancing strategy with execution. Working closely with our Growth Lead, Brand, and Product teams, this role ensures every customer communication feels timely, true to who we are, and grounded in what the data tells us. What You'll Do - Own the end-to-end execution of Tin Can's email program in Klaviyo, including campaign planning, audience segmentation, automation, deployment, and optimization - Develop and manage the email marketing calendar in partnership with Growth and Brand to support product launches, promotions, and seasonal campaigns - Build, maintain, and optimize lifecycle automations including welcome series, abandoned cart, post-purchase, post-activation, loyalty and repeat purchase, referral, and other customer journey programs - Create and refine customer segmentation strategies to deliver personalized communications that improve engagement, retention, and customer lifetime value - Continuously optimize campaign performance through A/B testing of subject lines, messaging, creative, offers, timing, and audience segmentation - Manage subscriber acquisition, list health, deliverability, suppression strategies, and compliance with applicable regulations including CAN-SPAM, TCPA, and GDPR where applicable - Collaborate with Product to translate retention strategy into post-activation flows, onboarding sequences, and re-engagement triggers based on usage signals - Prepare regular reporting and performance insights, providing recommendations to improve conversion rates, engagement, deliverability, subscriber growth, and overall program health - Stay current on CRM best practices, lifecycle marketing trends, and emerging technologies to continuously improve program performance What We're Looking For - 4-6+ years in lifecycle, CRM, or retention marketing - Deep, hands-on Klaviyo expertise: flows, segmentation, dynamic content, campaign deployment, and reporting - Comfort working across Shopify and non-standard purchase paths; you're not thrown by a customer journey with more than one entry point - Strong instincts for brand voice. You can take a rough brief and know when something reads as "too ecommerce" for a brand like ours - Experience working closely with design teams. You know how to write clear briefs so they understand what you’re asking for, as well as the self-confidence to kindly push back if the end result doesn’t meet all your needs - Analytical enough to read cohort, retention, and revenue data and turn it into a testing roadmap, not just a send calendar - A builder's mindset. You're excited to stand up a program largely from scratch, not just optimize an existing one - Strong, fast written communication and the organization to keep multiple flows, tests, and campaigns moving at once Why Join Tin Can -…