Lifecycle Marketing Manager

About CookUnity: Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About CookUnity Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About the Team: Growth Marketing Team focuses on driving all new revenue for CookUnity's business. Our goal is to grow as fast as possible while maintaining a high level of efficiency. We are a test and learn team that rewards contrarian marketers. The role: As our Lifecycle Marketing Manager, you will play a pivotal role in driving customer engagement across multiple touch points, including email, SMS, in-app, and push notifications. Your primary focus will be on executing with excellence across key initiatives to increase customer retention and extend customer lifetime value (LTV) Responsibilities: Campaign Execution: Ship campaigns across email, SMS, push, and in-app with a high degree of craft and operational precision — managing briefs, builds, QA, and deployment end-to-end in Braze. AI / ownership: Own AI adoption for the lifecycle marketing team — implementing AI workflows across campaign execution and agentic automation to help us experiment, test, and scale faster. Segmentation & Personalization: Build and continuously refine a behavioral segmentation framework tied to lifecycle stage, order cadence, churn risk, and engagement signals — turning data into messaging that feels personal and converts. Testing & Optimization: Run a disciplined test-and-learn roadmap — A/B and multivariate across subject lines, offers, send timing, cadence, and journey logic — with stat sig as a non-negotiable bar and a bias toward compounding learnings over one-off wins. Cross-functional Collaboration: Partner closely with data, product, portfolio, and brand to align on subscriber experience, pull behavioral insights, and coordinate on anything that touches the active base. Reporting & Analytics: Own your numbers — track churn rate, order frequency, campaign performance, and LTV cohorts weekly, bring clear deltas to CRM reviews, and proactively flag what's working and what needs to change. Qualifications: 3-5+ years of email marketing experience for D2C brands, particularly in subscription-based businesses or marketplace businesses. Experience using email marketing platforms, with a preference for experience with Braze. Previous experience working 3-5 years with email, SMS, push notifications, and in-app CRM channels with scaled customer lists. The agility and proactiveness to thrive in a fast-paced environment where priorities will shift, and processes may not yet exist. Exceptional project management and organizational skills, with meticulous attention to detail. Action-oriented, proactive, and high-energy approach…