Lifecycle Marketing Manager

**Mission Statement & Values:** Acelero, Inc. designs and delivers research and evidence-based approaches to eliminate the gaps between young children’s inherent potential and their achievement in school and life. With our partners, we accelerate child and family outcomes that honor the aspirations and cultures of the communities we serve. Our values: Data-Informed Learning; Transparent & Open Communication; Growth Mindset; Championing Equality; Caring Teams & Communities. **Job Summary:** The **Manager, Lifecycle Marketing** is responsible for owning the journey layer of the modern Marketing and Communications ecosystem. Reporting to the VP of Marketing and Communications, this role helps turn audience engagement into sustained relationships through connected customer journeys, nurture systems, onboarding experiences, retention strategies, and behavior-based marketing automation across Shine Early Learning and Acelero Learning. This individual leads the strategy, buildout, optimization, and ongoing management of lifecycle marketing systems inside a connected HubSpot-enabled ecosystem. The role sits at the center of nurture journeys, onboarding communication, email and SMS automation, retention strategy, audience engagement, CRM communication flows, and personalized customer experiences. **Essential Duties & Responsibilities** - Builds and optimizes lifecycle marketing strategies across multiple audience types and customer journey. - Develops audience strategies that connect with the full range of stakeholders we serve, including government/public systems, Head Start and early childhood providers, community partners, decision-makers, and families across B2G, B2B, B2B2C, and B2C audiences. - Develops scalable nurture and engagement systems that support awareness, onboarding, activation, engagement, retention, renewals, advocacy, and re-engagement - Creates connected customer journey frameworks across email, SMS, CRM workflows, landing pages, enrollment communication, and digital touchpoints - Helps evolve the organization from isolated communication tactics toward connected, audience-centered relationship marketing - Serves as a key operational lead for lifecycle marketing execution inside HubSpot. - Builds and manages automated nurture workflows, email sequences, SMS communication flows, audience segmentation, smart lists, behavioral triggers, lifecycle stages, onboarding pathways, retention and re-engagement campaigns, and CRM communication systems - Ensures lifecycle workflows remain scalable, organized, audience-centered, and aligned with broader campaign strategies - Partners with VP of Marketing, and other leaders to improve automation architecture, CRM structure, segmentation consistency, and data quality - Leads execution and optimization of email communications across multiple audience segments and lifecycle stages - Builds personalized engagement strategies based on audience behavior, interests, and journey progression - Supports communication strategies related to onboarding, engagement, retention, renewals, re-engagement, event follow-up, enrollment nurturing, partner communication, and product and program engagement - Ensures messaging aligns with audience intent, lifecycle stage, and brand voice - Partners with internal and external Content and Creative collaborators to create cohesive, human-centered audience experiences - Builds and refines list segmentation strategies that support personalized customer journeys - Creates behavior-based audience pathways tied to engagement, lifecycle stage, audience type, geography, customer activity, and program interest - Ensures audiences receive timely, relevant, and meaningful communication throughout their journey - Optimizes personalization strategies based on customer insight and performance data - Monitors and optimizes lifecycle marketing performance across nurture systems and customer journeys - Builds analytics dashboards and reporting frameworks tied to engagement,…