Lifecycle Marketing Lead

The Lifecycle Marketing Lead is responsible for leading the execution and optimization of the lead and customer journey, from initial engagement through conversion and retention. This role focuses on improving lead progression, engagement, and conversion by aligning lifecycle strategy, CRM workflows, segmentation, and campaign execution to support pipeline growth and clinical recruitment efforts. This role leverages performance data and best practices to continuously improve lifecycle programs and overall funnel efficiency. In close partnership with Business Development, Digital Marketing, and Content, the Lifecycle Marketing Lead supports effective lead management, cross-functional alignment, and consistent campaign execution. The role maintains a strong focus on data integrity, operational efficiency, and measurable impact on marketing performance. The Lifecycle Marketing Lead is responsible for leading the execution and optimization of the lead and customer journey, from initial engagement through conversion and retention. This role focuses on improving lead progression, engagement, and conversion by aligning lifecycle strategy, CRM workflows, segmentation, and campaign execution to support pipeline growth and clinical recruitment efforts. This role leverages performance data and best practices to continuously improve lifecycle programs and overall funnel efficiency. In close partnership with Business Development, Digital Marketing, and Content, the Lifecycle Marketing Lead supports effective lead management, cross-functional alignment, and consistent campaign execution. The role maintains a strong focus on data integrity, operational efficiency, and measurable impact on marketing performance. **Company Overview:** Envision Healthcare is a leading national medical group focused on delivering high-quality care to patients when and where they need it most. You’ll find clinicians and clinical support professionals across the nation who are proud to call Envision home. We welcome teammates of every background and work in communities that reflect the racial, ethnic, gender, sexual orientation, and economic diversity of our country. **Benefits:** At Envision Healthcare, we offer benefits at the speed of your life. Our wide range of health and welfare benefits allow you to choose the right ones for you and your family. Best of all, qualifying employees are eligible to enroll from day one, so you can rest easy knowing you and your loved ones are protected. Envision Healthcare offers a variety of health and welfare benefit options to help protect your health and promote your wellbeing. The benefits offered include but not limited to: Medical, Dental, Vision, Life, Disability, Healthcare FSA, Dependent Care FSA, Limited Healthcare FSA, FSAs for Transportation and Parking & HSAs. **Paid Time Off:** Envision Healthcare offers paid time off, 9 observed holidays and paid family leave. You accrue Paid Time Off (PTO) each pay period and depending on your position and can earn a minimum of 20 days and up to 25 days per calendar year. ### Responsibilities These are your responsibilities : - Leads lifecycle marketing strategy and execution across nurture, onboarding, re-engagement, and retention programs to accelerate lead progression and business growth. - Leads the development and management of automated workflows within CRM and marketing automation platforms to drive engagement, conversion, and pipeline growth. - Defines and governs lifecycle communication strategy, including email, and channel alignment to improve engagement, conversion, and funnel efficiency. - Partners with Business Development to drive alignment on lead management strategy, scoring, routing, and handoff to ensure sales-ready opportunities. - Leads audience segmentation strategies based on persona, behavior, lifecycle stage, and engagement data. - Leads lifecycle and funnel performance analysis, identifying gaps and making data-driven recommendations to improve convers…