Lifecycle Marketing & CRM Manager

Lifecycle Marketing & CRM Manager | Company | Seeking.com (Reflex Media) | | --- | --- | | Location | Remote (US). Strong preference for candidates open to relocating to Las Vegas, NV. | | Type | Full-Time, Exempt | | Reports To | Director, Growth & Lifecycle Marketing | | Compensation | $115,000 to $140,000 base, commensurate with experience | | Travel | Required for team meetings, offsites, and project needs | # About the Role Seeking.com is the world's largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a Lifecycle Marketing & CRM Manager who will own member communications end-to-end as a hands-on operator. You will run lifecycle across every channel a member can hear from us in: email, push, SMS, in-app messages, web push, on-site modals through VWO, and any new channel we decide is worth opening. This role sits at the intersection of strategy, automation, copy, data, and execution. You will write the brief, build the flow, ship the modal, read the results, and rewrite the brief by Friday. You will report to the Director of Growth & Lifecycle Marketing and partner closely with Product, Data, AI, Engineering, Creative, and Brand. Let's be direct: we are not looking for a strategist who briefs the work to someone else. We are looking for a builder who can sit down on day one, log into the ESP, audit what is running, and ship a better version by the end of the week. If that is you, keep reading. If you want a corporate seat where the work gets handed to an agency, this is not your role. # Why This Role Exists Seeking is moving past its legacy reputation and becoming the definitive platform for ambitious, eligible people building extraordinary lives. The single biggest lever we can pull right now is the quality and intelligence of how we communicate with our members across the lifecycle, from the first onboarding push to the win-back six months later. Here is the honest situation: we have lifecycle programs running today, and most of them were built years ago. The emails are dated, the flows do not reflect how members actually use the product today, and the program has not kept pace with what good looks like in the category. We are not asking you to design a new function on a whiteboard for the first six months. We are asking you to rebuild what is in flight, ship measurably better versions quickly, and continue compounding from there. Lifecycle is how a member learns what Seeking actually is, how they get to a meaningful first match, and why they renew. We need a builder who treats every message as a product decision, not a campaign send. # Who Should Apply We care more about wiring than resume. We are especially open to candidates from these backgrounds: - Hands-on lifecycle or CRM ICs at consumer subscription businesses (dating, streaming, fitness, fintech, news) who have personally built and shipped the program, not just briefed it. Some of you may carry a Senior Manager title today; we care about how close you stay to the work. - Growth marketers who can show measurable wins in retention, reactivation, or LTV from programs they personally built in Braze, Iterable, Customer.io, Klaviyo, MoEngage, Salesforce Marketing Cloud, or similar. - Lifecycle leads from two-sided marketplaces who already think in terms of supply, demand, and matching, not just open rates. - Operators from mobile-first products who have shipped sophisticated push and in-app messaging programs across iOS and Android. - CRM operators from a top consumer agency who are ready to own one brand, full stack, end to end. If you are a brief-writer who hands the build to someone else, this role is not for you. On day one, you should be able to log into the ESP, audit what is running, identify what is broken, draft and ship a better email flow, and design a discount program that makes sense for the segment. That is the bar. # What You'll Find on Day One - A live lifecycle program coverin…