Lifecycle & Loyalty Marketing Specialist

**Benefits:** - 401(k) - 401(k) matching - Bonus based on performance - Dental insurance - Employee discounts - Health insurance - Opportunity for advancement - Paid time off - Vision insurance - Wellness resources At Sport Clips, we're passionate about creating championship experiences for our Clients. We're looking for a Specialist, Lifecycle & Loyalty Marketing to help strengthen customer relationships, increase retention, and drive loyalty through personalized, data-driven marketing campaigns. In this role, you'll help execute and optimize customer lifecycle strategies across email, SMS, push notifications, in-app messaging, and loyalty initiatives. You'll work closely with Marketing, Analytics, Operations, and Creative teams to deliver timely, relevant communications that drive engagement, repeat visits, and long-term customer value. You'll have the opportunity to influence the customer journey through Sport Clips' loyalty and customer engagement programs, helping shape how millions of client interactions connect with our brand each year. This is a hands-on role for someone who enjoys combining data, technology, and creativity to improve the customer experience. The ideal candidate is highly organized, curious, detail-oriented, and experienced with CRM and customer engagement platforms, particularly Braze. **To be successful in this role, candidates must have a minimum of two years of hands-on Braze experience building and executing campaigns across multiple channels.** **Location Requirement:** This position is based in Georgetown, Texas. Team Members are expected to work onsite a minimum of three (3) days per week. **Required Qualifications** - Bachelor's degree in Marketing, Business, Communications, or a related field - **Minimum of 2 years of hands-on experience using Braze, including campaign creation and execution across email, SMS, push notifications, in-app messaging, and Canvases** - 2-4 years of experience in lifecycle marketing, CRM marketing, retention marketing, loyalty marketing, or customer engagement - Experience working with cross-functional stakeholders to develop and execute customer communication strategies, ensuring messaging aligns with business objectives, customer needs, and brand standards - Experience developing audience segmentation and personalization strategies using customer behavior and engagement data - Knowledge of best practices in email marketing, SMS marketing, push notifications, in-app messaging, email deliverability, sender reputation management, audience segmentation, personalization, and customer journey design - Experience developing audience personas and leveraging customer insights to create targeted, relevant communications that improve engagement and retention - Strong understanding of multi-channel customer journeys and marketing best practices across web and mobile platforms - Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously - Strong communication and collaboration skills - Highly organized with exceptional attention to detail **Nice to Have** - Braze certification - Experience with Liquid Logic - Experience with Segment, Microsoft Azure, or similar customer data platforms - Experience supporting loyalty programs, customer retention initiatives, and promotional marketing campaigns - Familiarity with A/B testing, experimentation frameworks, and marketing performance analytics - Experience in franchise, retail, hospitality, membership, or multi-location consumer businesses - Passion for creating exceptional customer experiences and driving brand loyalty **Responsibilities** - Execute multi-channel lifecycle marketing campaigns across email, SMS, push notifications, in-app messaging, and loyalty channels - Build, manage, and optimize automated lifecycle journeys across onboarding, activation, retention, reactivation, loyalty, and VIP customer segments - Manage campaigns from concept through execution, including seg…