LFD Director of Sales

LFD DIRECTOR OF SALES DEPT: LEADERSHIP FORMATION DIVISION HOURS: 40 PER WEEK PT/FT/TEMP: FULL-TIME EXEMPT STATUS: EXEMPT LOCATION: PASADENA, CA OR REMOTE WITHIN THE US REPORTS TO: CHIEF OF LEADERSHIP FORMATION Brief Description The Director of Sales is a B2B and client sales-first role, responsible for executing LFD’s sales strategy, and annual plans for driving revenue and impact by identifying, cultivating, managing, and expanding Equip and LFD center customers and clients. The Sales Director will work with potential, new, and existing clients and users—such as denominations, networks, nonprofits, churches, and Fuller alumni—to understand their needs and match them with ready-to-sell resources from across Fuller Equip and LFD’s Centers. Through relationship, networking, and internal operations oversight, the Director of Sales will steward key relationships toward long-term collaboration. About the Leadership Formation Division The Leadership Formation Division (LFD) at Fuller Seminary consists of five Centers (Center for Spiritual Formation, Church Planting Initiative, De Pree Center, Fuller Youth Institute, and Thrive Center), the TENx10 Collaboration initiative, as well as FULLER Equip (an online non-degree training platform for Christian leaders) that collectively provide research-based resources and training to those who want to learn from Fuller, but are not currently pursuing a degree. Collectively, LFD serves approximately 250,000 learners per year and has approximately 80 full-time staff. The Sales Director reports to the Chief of Leadership Formation. Essential Functions The Sales Director has three primary areas of responsibility. 1. Sales and Revenue Growth 2. LFD Representation 3. LFD Team Coordination and Systems Oversight Sales & Revenue Growth - Drive acquisition of new customers and clients, including high-potential leads currently untapped (including, but not limited to, Fuller alumni, large churches, and repeat buyers). - Play a key “middle” of the pipeline role to advance leads initiated by LFD senior leaders (e.g., the Chief of Leadership Formation), progressing these leads to near-completion with a handoff to the appropriate senior leader. - Develop and deliver proposals that articulate value, impact, and alignment with partners’/customers’ missions. - Own and achieve annual revenue targets through sales of products and services. Fuller Leadership Formation Representation - Travel regularly to denominational gatherings, regional conferences, alumni events, and other relevant spaces. - Offering compelling communication about LFD’s offerings (e.g., host booths, lead workshops) to best represent the needs and opportunities of LFD. - Identify and execute external strategic opportunities for increasing audience awareness of LFD (e.g., identifying key podcasts for the Sales Director or LFD leaders to be guests, writing guest articles for major publications). LFD Team Coordination and Systems Oversight - Collaborate with the appropriate LFD staff, and the Senior Director of Branding & Marketing, to establish and continually refine the packaging of LFD’s core services, resources, product packaging, and pricing. - Coordinate with sales roles across LFD to enable smooth, consistent sales acquisition and expansion. - Coordinate with LFD senior leaders, and partnership and sales roles across LFD, when potential sales clients want customized resources that extend beyond sales. - Provide guidance, operational coordination, and maintain the operational health of division-wide CRM use, particularly as it pertains to developing and executing a sales and partnership pipeline. - Supervise and develop the Partnership Operations Manager, who oversees internal processes, workflows, tools, templates, data, and tracking across LFD. ## Knowledge and Skills Required: - Bachelor’s degree in communications, business, marketing, public relations, or a related field required. Master’s degree preferred - 5+ years of relevant sales an…