Learning and Development Business Partner - Sales

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for. The L&D Sales Training Partner is a key member of the Learning & Development team and a strategic partner to Sales leadership. This role is responsible for building the sales capabilities that fuel BDA’s growth — designing, delivering, and sustaining high ‑ impact training that equips our Sales teams to win. This individual will collaborate closely across BDA business units to elevate sales performance, enhance selling skills, support revenue ‑ driving initiatives, and contribute to a strong, scalable learning culture. Location At BDA, we believe that regular in-person collaboration is a key part of the role. If you live within a commutable distance to the following areas, you will be required to work in-office, hybrid schedule. If you live outside this area, this role can be hired remotely since there is up to 30% travel. Troy, MI Atlanta, GA Woodinville, WA Austin, TX Responsibilities Sales Training Strategy & Delivery Champion a performance ‑ driven sales learning culture across BDA. Assess, design, and deliver sales training programs across the full sales cycle: prospecting, discovery, pitching, solution selling, negotiation, closing, and account management. Facilitate engaging training sessions for both small groups and large cohorts across in ‑ person, virtual, and digital platforms. Conduct post ‑ training reinforcement, coaching, and assessments to ensure skill adoption and measurable performance improvement. This role may require up to 30% travel, including domestic travel to our Atlanta, Austin, Woodinville, and Troy offices, as well as occasional international travel to our UK and Manila locations. Curriculum Development & Learning Design Review existing sales training curricula and resources to ensure alignment with current and future go ‑ to ‑ market strategies. Identify skill gaps, propose learning solutions, and collaborate with Sales leadership to refine and implement improvements. Create, maintain, and update structured sales learning paths, job aids, playbooks, tools training, and performance support materials. Oversee lifecycle management of sales learning programs to ensure ongoing relevance and effectiveness. Stakeholder Partnership & Business Alignment Partner closely with Sales, Sales Ops, Marketing, and other operational units to understand business needs and translate them into targeted training initiatives. Build strong, trusted partnerships with Sales leaders and SMEs to ensure training directly supports revenue objectives and performance expectations. Contribute to cross-functional initiatives such as product launches, sales tool adoption, process changes, and new methodology rollouts. Collaborate with internal experts to apply adult learning principles and instructional design best practices. Systems Expertise & Program Oversight Utilize the Adobe LMS to manage sales training programs, track completion, ensure data accuracy, and analyze training effectiveness. Support the L&D team in certifying and coaching internal trainers across sales functions. Evaluate external vendors when needed and support selection, negotiation, and onboarding. Stay informed of industry trends, competitive shifts, and internal business developments that impact sales capability needs. Culture & Values Demonstrate and model BDA’s Core Values through all training, facilitation, and stakeholder engagement. Promote a learning environment where sales professionals feel supported, challenged, and motivated to grow. Experience Requirements Expertise in Sales Training, Sales Enablement, Sales Leadership, or L&D rol…