Lead Strategy Consultant

### **About Propellic** Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor—so every teammate can do the best work of their career while shaping the future of travel. ### **About the role** As Lead Strategy Consultant, you're the reason clients hire us, pay a premium, and never want to leave. You're the thinking that turns Propellic from a vendor executing tasks into a partner shaping the client's business. You parachute in at the moments that matter: onboarding, quarterly strategy, and replanning, with insight worth paying a premium for. You won't manage the day-to-day relationship (that's the Account Manager) and you won't run recurring delivery (that's the PMO and delivery teams). Your job is the thinking that comes before and around both.| If you'd rather set the direction than execute against someone else's, turn a single sharp insight into a reusable asset instead of a one-off deck, and want your strategic point of view to become market authority, we want to talk. **Key Responsibilities** - Set the North Star and strategic plan for every new client in their first month. - Lead quarterly strategy sessions and replanning for ongoing accounts, arming the Account Manager with the “so what” insight ahead of client reporting. - Share a regular read on market trends and what's working across the book with the wider delivery team. - Turn a one-off insight into a framework or playbook the rest of the firm can reuse, not just a polished deck for one client. - Publish thought leadership that builds market authority. - Sell and defend strategy as its own priced offering, tying every recommendation to the client's revenue and North Star. **What Success Looks Like** - Strategies you set actually hit the numbers you forecast, not just look good in a deck. - Every new client leaves onboarding with a real North Star and plan, not a placeholder. - Ongoing accounts get real strategic thinking on a steady cadence, not just a report. - Your thinking shows up as reusable methodology and content the rest of the firm can point to. - Your commitments land on schedule and hold up under scrutiny, without rework or last-minute scrambles. **Who You Are** - 8+ years in strategy, consulting, or a related senior advisory capacity. - AI adoption: You've built repeatable AI workflows that replace manual steps in your own process, not just faster one-off outputs. - Strategy that survives execution: your plans produce results, not just good decks. - Executive presence: you sell and defend your recommendations, and clients follow your thinking rather than dictate it. - Every recommendation you make ties back to the client's revenue and North Star. - You productize your thinking into reusable IP, documented well enough to run without you. - Deep in travel, and current on SEO/GEO/AI-search shifts and the broader marketing landscape. # **What We Offer** - Remote-first flexibility with a high-performing global team. - Medical, dental, and vision plans + 5% 401(k) match (US employees). Similar benefits for Canadian employees. - Generous PTO, company holidays, and an annual week-long destination company retreat. - A company-supplied Macbook - Wellhub or similar benefits for company-subsidized wellness/gym access - Annual budget for professional development and industry conferences. - A culture that values experimentation, autonomy, and radical candor. **Work Requirements** - Reliable high-speed internet and comfort with virtual collaboration tools. - Availability for core work hours around 9a-5p U.S. Central Time. - Reasonable accommodations provided for qualified individuals with disabilities. **Application Process:** - Initial screening interview - Career-history interview - CEO Interview - Reference Checks