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Lead Researcher, Cultural & Consumer Insights

matchgroup · New York, NY
Full-timeMarketingGeneral$128,000–$173,000/yr
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About the Lead Researcher Cultural Consumer Insight role

Lead Researcher Cultural Consumer Insight positions focus on delivering results in their domain. This page aggregates open Lead Researcher Cultural Consumer Insight roles and what employers typically expect.

Hinge is the dating app designed to be deleted In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all. About the Role Hinge is hiring a Lead Researcher to join our Cultural & Consumer Insights team. This role is the lead quantitative research partner to our Global Communications team, with a secondary focus supporting Product Marketing. This role requires a PhD in a behavioral science field (e.g., psychology, sociology, relationship science, behavioral economics, communications) along with strong quantitative research chops: you know how to design a survey that's methodologically sound enough to stand behind publicly (in press, in reports, in front of leadership), and thoughtful enough to be a genuinely good experience for the daters taking it. You have a proven ability to translate data into insights and stories that provoke new thinking and drive action, and you're energized by the idea of helping daters see their approach to dating in a new light. You'll partner closely with Communications and Product Marketing, translating big, sometimes ambiguous strategic questions ("What is a conversation-worthy behavior amongst GenZ daters") into sharp, actionable survey design and quantitative analysis. One week you'll be uncovering and socializing insights that shape our global consumer reports; the next you'll be partnering with Product Marketing to test feature sentiment or messaging with users. While this role primarily supports Marketing, Communications, and Product Marketing, the insights you generate will often extend well beyond the team, feeding into product initiatives, and will ultimately shape experiences for daters across the globe. This role calls for someone who is highly collaborative, comfortable operating in ambiguity, and energized by moving fluidly between high-level strategic thinking and the technical details of quantitative survey design, analysis, and storytelling.

Salary estimate

$128,000 – $173,000/yr
Provided by the employer.

Skills for this role

Leadership

Resume tips for Lead Researcher Cultural Consumer Insight applicants

Interview preparation

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Research the employer's product and recent news before the interview.

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Have thoughtful questions ready about the team, tools and success metrics.

About matchgroup

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