Lead - Product Marketing

**Job Purpose** Reporting to Senior Manager – Product Marketing, the appointee will support the overall marketing initiatives for Mortgages, Ecosystems & Platform Banking, Operations, and Digital Banking (Mashreq Mobile App & Online Banking) for Mashreq UAE; develop & deliver business marketing campaigns, and leverage all marketing aspects such as Digital, Offline, PR & Research to achieve significant results. **Key Result Areas** 1. Product Marketing - Together withSenior Manager - Product Marketing, work with products team to build marketing strategy for the year, by quarter, in line with business objectives and within budget - Build comprehensive 360-degree plans for all campaigns across offline & digital - Develop & execute NTB & ETB campaigns end-to-end from creative development to media planning, roll-out, tracking and optimizing - Track the results of all campaigns and perform analysis / learnings for improvements - Track competitor activities and develop suitable marketing responses - Manage assigned budgets, vendor accruals & payments in line with Finance policies - Economic Departments: ensure the required permits for marketing promotions are in place - Review, revamp and optimize product journey content and customer communication templates to ensure it meets the brand guidelines 2. Digital Marketing - Together with Senior Manager - Product Marketing develops digital marketing strategy by identifying customers and their current and future needs (insights driven), tracking changes in supply and demand, and monitoring the competition. - Plans and executes media plans - social media, web, SEO/SEM and display advertising, database marketing - Measures and reports performance of all digital marketing campaigns across platforms and deliver identified month-on-month KPIs - Identifies trends and insights, and optimizes media plan, spend, creatives and performance based on the insights - Identifies critical conversion points & drop off points, and work with Product team, Technology & Digital Studio to optimizes user funnels. **Operating Environment, Framework and Boundaries, Working Relationships** A. Collaborating with other Functions - Close collaboration and engagement with key stakeholders - Products, Distribution, Operations, Technology, Finance, Compliance, Analytics and Digital - Ensure service, operations, backend, fulfillment and tracking are ready before campaign launch - Collaborate with PR to ensure optimal media exposure on periodic basis - Demonstrate brand values in everyday life at work - Collaborate with external partners (vendors/agencies) and ensure driving timely delivery of high quality work B. Compliance and Risk Management: - Comply with compliance with all relevant Operational Risk and Compliance related policies and procedures, covering regulatory, local and group requirements **Problem Solving** Strong requirement to be able to handle issues with short turnaround time & manage multiple stakeholders, multi-task. **Decision Making Authority & Responsibility** A strong candidate is expected to demonstrate superior skills in formulating & implementing marketing campaigns that deliver business results. Needs to be performance driven & able to make sound judgment with high level of ownership / responsibility, and to align all stakeholders towards flawless execution. **Knowledge, Skills and Experience** - Mandatory experience in Digital Marketing and managing performance (ROI) digital campaigns - Excellent written and verbal English communication skills, with the ability to articulate ideas clearly, craft compelling messaging, and adapt tone effectively across audiences and channels - Strong expertise in banking products marketing with proven track records - Entrepreneurial with strong drive to succeed, with commitment & result orientation - Creative thinker, strong ideation, good people communicator & relentless executor with attention to detail - Proven ability to leverage external agencies & alliance pa…