Lead Product Manager, MarTech

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. We are seeking a technical, data-driven Product Management leader to own CLEAR's Marketing Technology platform. This role is responsible for the systems, data, and measurement capabilities that power member acquisition from first touch through enrollment. You will own CLEAR's MarTech ecosystem, including attribution and tracking, audience data infrastructure, CRM and lifecycle marketing platforms, and the integrations that connect marketing signals to actionable insights. Partnering closely with Marketing, Engineering, and Data teams, you'll ensure CLEAR has the tools and intelligence needed to scale growth across paid, organic, and partner channels. What You'll Do: Own the vision, roadmap, and performance of CLEAR's MarTech ecosystem, including CRM, audience activation, tracking, attribution, and marketing data infrastructure. Build best-in-class measurement capabilities across paid, organic, and partner channels, creating a trusted source of truth for acquisition performance. Partner with Marketing to improve audience targeting, lifecycle messaging, SEO/SEM performance, and channel optimization. Drive strategy for audience segmentation, activation, suppression, and first-party data utilization using platforms such as Snowflake and Hightouch. Own the digital enrollment experience, ensuring it is optimized for conversion, personalization, and growth. Define success metrics, manage vendor relationships, and prioritize investments that maximize marketing effectiveness and ROI. What We're Looking For: 8+ years of Product Management experience, with significant exposure to MarTech, growth platforms, data infrastructure, or customer acquisition. Deep understanding of CRM and lifecycle marketing platforms, CDPs, data activation tools, attribution, tracking, and measurement. Experience partnering with Marketing teams to scale paid media, SEO, SEM, and lifecycle programs through technology and data. Experience leading MarTech platform consolidations, CRM migrations, or large-scale measurement transformations. Strong analytical skills with experience leveraging data warehouses, product analytics, and experimentation frameworks to drive decisions. Proven ability to lead cross-functional initiatives across Product, Engineering, Data, and Marketing teams. Strong communication, stakeholder management, and strategic thinking skills. Bonus points: Experience with affiliate, partner, or co-marketing attribution and/or experience with identity-based audience matching and first-party data strategies. How You'll be Rewarded: At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs. We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The total compensation range for this role is $300,000-$350,000, depending on levels of skills and experience. This range represents the combined base salary and new hire equity pack…