Lead Product Manager, Guest Growth

# **About the team** At Turo, product managers (PMs) guide the process of prioritizing, building, and shipping world-class consumer products that further Turo's mission of reinventing rental to unlock independence for all. PMs lead the synthesis of customer feedback, data, and business goals into actionable product roadmaps that they develop and execute with their team. The products that we build enable entrepreneurial hosts to thrive, help guests find their ideal car for every journey, and support them before, during, and after their trip.​ # **What you will do** - Define and execute the product strategy for how guests discover, shop, and book on Turo - from their first homepage impression through booking confirmation. - Lead personalization strategy across Turo's homepage and booking experience, building experiences that reflect each guest's context, intent, and use case rather than a one-size-fits-all surface. - Build effortless experiences that help guests find the right vehicle and pick up location to support a wide range of travel needs. - Drive sustained improvement in booking funnel conversion through a disciplined A/B testing program, rigorous funnel analysis, and fast iteration cycles. - Develop Turo's AI strategy for shopping and discovery - from intelligent recommendations and search relevance to increasingly personalized and context-aware booking flows. - Partner with User Research and Analytics to build deep, current knowledge of how guests shop and where they get stuck; translate that into clear, prioritized product decisions. - Collaborate with Marketing to ensure Turo's discovery experience extends coherently into lifecycle campaigns, acquisition channels, and new guest onboarding. # **Your profile** - 6+ years of product management experience, with a strong track record owning consumer-facing products at an e-commerce platform or marketplace, with a particular focus on helping consumers search and compare. - Demonstrable A/B testing expertise - you know how to design rigorous experiments, interpret results, and build a culture of continuous iteration on your team. - Fluency with booking funnel metrics and the levers that move them. You should be able to walk through a funnel problem and quickly identify where to look. - Strong analytical instincts and a tight partnership style with data - you collaborate with analytics to define hypotheses, build measurement frameworks, and distinguish signal from noise. - A point of view on how AI will reshape shopping and discovery experiences - and the judgment to know when applying it creates real value vs. when it adds complexity without a payoff. - Marketplace experience is a meaningful plus. Understanding what it means to balance the needs in a two-sided marketplace will accelerate your impact in this role. For this role, the target base salary range in San Francisco is $174,000-$218,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role. **Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursday. Turo considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Turo offers.** #LI-NR1 #LI-Hybrid # **Turo Recruiting Scam Alert:** *We’ve learned that there are scammers targeting job candidates b…