Lead Marketing Analyst

Hover helps people design, improve, and protect the properties they love. With proprietary AI built on over a decade of real property data, Hover answers age-old questions like “What will it look like?” and “What will it cost?” Homeowners, contractors, and insurance professionals rely on Hover to get fully measured, accurate, and interactive 3D models of any property — all from a smartphone scan in minutes. At Hover, we’re driven by curiosity, purpose, and a shared commitment to serving our customers, communities, and each other. We believe the best ideas come from diverse perspectives and are proud to cultivate an inclusive, high-performance culture that inspires growth, accountability, and excellence. Backed by leading investors like Google Ventures and Menlo Ventures, and trusted by industry leaders including Travelers, State Farm, and Nationwide — we’re redefining how people understand and interact with their spaces. Why Hover wants you Hover has evolved significantly in recent years through growth in products, customer segments, acquisition channels, and revenue motions. As our Marketing organization also grows and scales, the need for trusted measurement, attribution, and performance insights has never been more important. We're looking for a Lead Marketing Analyst to serve as the analytical foundation for our Marketing team. This person will partner directly with Marketing leadership to help answer some of Hover's most important growth questions: Which channels are driving pipeline? Where are prospects converting—or dropping off—in the funnel? How should we allocate investment? What initiatives are creating measurable business impact? This role is uniquely positioned at the intersection of strategy, analytics, and execution. You'll help rebuild and strengthen our measurement foundation while enabling Marketing leaders to make smarter, faster, and more confident decisions. We're looking for an autonomous problem solver who enjoys bringing structure to ambiguity, translating complex data into clear business narratives, and influencing strategic decisions through rigorous analysis. You'll be comfortable working directly with VP- and Director-level stakeholders, scoping problems independently, conducting analyses, and driving recommendations from initial question through final decision. This is an opportunity to have outsized impact. Rather than joining a large analytics team supporting a mature function, you'll become the primary analytical partner for a Marketing organization that is actively rebuilding and scaling. For the right person, this role offers the opportunity to develop deep expertise in Marketing measurement, attribution, funnel analytics, and growth performance while shaping how Hover measures marketing success for years to come. You will contribute by Serving as the strategic analytics partner to Hover's Marketing organization, supporting leaders across Growth Marketing, Product Marketing, Social, Events, and broader Go-To-Market efforts. You will: Build and maintain the reporting infrastructure that provides reliable visibility into campaign performance, funnel conversion, channel effectiveness, pipeline creation, and revenue impact. Establish and evolve a trusted attribution framework that connects marketing investments to business outcomes. Partner directly with senior marketing leaders to identify, prioritize, and scope high-impact analytical initiatives. Conduct deep analyses that uncover opportunities to improve performance, optimize spend, and accelerate growth. Translate complex findings into clear recommendations that drive alignment and action across teams. Help stakeholders ask better questions, frame problems effectively, and use data to guide decisions. Evaluate and improve marketing measurement processes, tooling, and reporting infrastructure. Champion a culture of data-driven decision making throughout the organization. Success in this role means more than reporting what happened. You'll help…