Lead Insight Analyst - Marketing & Acquisition

Who we are Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight. Across our three businesses - The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world. As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact. PURPOSE OF ROLE The Lead Insight Analyst (Marketing & Acquisition) is a key role within our evolving DRI function. At The Economist, we are moving beyond traditional descriptive reporting toward a "Decision Science" model. Your purpose is to act as a trusted advisor to our Marketing, Trading, Finance and Product teams, shifting the conversation from "what happened" to "why it happened" and "what we must do next." You will play a key role in the analytical narrative for our customer acquisition efforts, leveraging our unified data lake to understand complex digital behaviors. You aren’t just an expert in SQL; you are a consultant who uses data to influence high-stakes decisions around marketing and media optimisation, conversion rate optimisation, audience insight, proposition development and subscriber LTV.. As a Lead, you will also be a torch-bearer for excellence, mentoring senior and junior analysts to ensure our team is "fit for an AI-powered future." ROLE RESPONSIBILITIES Strategic Partnership: Work closely with the Marketing, Finance, Trading and Product teams. Understand their core business problems and translate them into robust analytical projects and briefs. Diagnostic & Prescriptive Analytics: Move beyond the dashboard. Use advanced techniques (e.g., causal inference, churn propensity, cohort analysis, customer value modelling) to identify the true drivers of customer acquisition, marketing effectiveness and long-term customer value Roadmap Input: Proactively identify and size opportunities within the data to inform the Marketing and Product roadmaps, ensuring we focus on the most commercially material opportunities. Experimental Excellence: Lead the design and evaluation of complex A/B tests. Ensure we aren't just measuring "lift," but understanding the long-term impact on subscriber value and retention. Holistic Storytelling: Collaborate with the Research and Data Science teams to integrate qualitative survey data with quantitative behavioral data, creating a complete view of the customer. Data Governance & Quality: Ensure the integrity of our tracking. Work with Insight Products to ensure our data "observability" allows for decentralized, high-speed insight creation. Talent Development: Act as a mentor to other team members, fostering a culture of continuous learning, technical rigor, and commercial urgency. Grow your own people and leadership capabilities to ready yourself for more senior roles CANDIDATE PROFILE Must-Have Experience & Expertise Commercial Mindset: A track record of delivering insights that have a material, quantified impact on revenue or retention. You take personal agency for commercial outcomes. You are comfortable opertaing as part of an extended B2…