Lead Brand Designer

Securitize, the leader in tokenizing real-world assets with $3.7B+ AUM (as of May 5, 2025), is bringing the world on-chain through tokenized funds in partnership with top-tier asset managers, such as Apollo, BlackRock, Hamilton Lane, KKR, and others. Securitize, through its subsidiaries, is a SEC-registered broker dealer, digital transfer agent, fund administrator, and operator of a SEC-regulated Alternative Trading System (ATS). Securitize is a global, fully remote team consisting of top talent from the blockchain and financial services industries. Having raised $170M overall to date, we are backed by some of the largest names in finance and technology, including BlackRock, Morgan Stanley, Blockchain Capital, MUFG, Sumitomo Mitsui Trust Bank, Sony Finance, Banco Santander, Coinbase, among others. Securitize has also been recognized as a 2025 Forbes Top 50 Fintech company. Before applying, we encourage you to visit us to learn more: Website | X/Twitter | LinkedIn About the role We are looking for a Lead Brand Designer to work directly with our Creative Director as one of the core hands-on makers on the Marketing team. This is a foundational, high-impact individual contributor role for someone who can take conceptual direction, sharpen it, and carry it all the way through to exceptional execution. You will help establish and evolve the Securitize brand across campaigns, events, social, editorial, presentations, partnerships, launches, and digital experiences. Because the team is intentionally lean, you will have real influence over both the work and the systems behind it: what we make, how we make it, and the quality bar we hold. This is first and foremost a brand design role. You will also partner closely with our website marketing manager, product design, and other digital partners to create a coherent experience across brand, web, and product. You will not be expected to own core product UX, but you should be comfortable shaping how the brand comes to life in digital products and collaborating with specialists. What you will do Build and evolve the brand. Translate brand strategy and creative direction into a distinctive, flexible visual system that can grow with the business. Set the creative bar. Develop concepts and execute high-visibility work across integrated campaigns, events, launches, social, editorial, partnerships, presentations, and executive communications. Create systems, not just assets. Build practical guidelines, Figma libraries, templates, and toolkits that make the brand easier to use without flattening the work into a formula. Connect brand, web, and product. Design and prototype brand-led digital experiences, working with web, product design, product, and engineering partners to carry the trust, clarity, and distinctiveness of the brand into the platform. Lead through influence. Present work clearly, explain the thinking behind it, navigate feedback, and build alignment with partners and senior stakeholders. Direct and elevate external partners. Brief and art direct agencies, freelancers, illustrators, photographers, motion designers, and production partners when the work calls for it. Own work from ambiguity to delivery. Frame the problem, identify what is missing, explore the right range of ideas, and carry the strongest direction through final production. Improve how the team works. Help prioritize requests, scope projects, identify repeatable needs, and build a more deliberate and effective creative practice. What we are looking for 8+ years of experience in brand, visual, or graphic design, with meaningful ownership of work at a senior level. A portfolio that shows exceptional craft and strong ideas across identity systems and real-world applications - not just isolated campaign assets. Excellent typography, layout, composition, and visual storytelling skills, with the judgment to make complex information feel clear and compelling. Advanced proficiency in Figma, including components, auto layout, l…