Lead AI Engineer

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . Role Overview Lead AI Engineer IS to drive the next generation of AI capabilities across WPP proprietary creator, influencer, and social commerce platforms. This role combines hands-on AI engineering, product innovation, and technical leadership. The successful candidate will lead the development and deployment of practical AI solutions across influencer intelligence, creator workflows, social commerce, automation, and large-scale content and data analysis. The ideal candidate combines strong engineering capability with product thinking and the ability to rapidly translate ideas into scalable AI features. This role is highly execution-focused and suited for someone who enjoys building production-ready AI systems, experimenting with emerging technologies, and solving real business problems through AI. You will work closely with product, engineering, strategy, and regional market teams to shape and deploy AI-powered features used across APAC and global client initiatives. Core Responsibilities AI Product Development & Integration Design, develop, and deploy AI-powered features across WPP proprietary platforms. Build practical AI solutions leveraging LLMs, multimodal AI, embeddings, vector search, intelligent workflow orchestration, and AI agents. Integrate AI capabilities into influencer planning, creator discovery, content analysis, workflow automation, reporting, and operational tools. Collaborate with product and engineering teams to translate business requirements into scalable AI solutions. Rapidly prototype, test, and iterate AI features for production deployment. Generative AI & LLM Engineering Build and optimize applications using modern AI ecosystems such as OpenAI, Gemini, Claude, Vertex AI, and related frameworks. Develop prompt engineering, retrieval-augmented generation (RAG), semantic search, embeddings pipelines, and AI orchestration workflows. Improve AI output quality, evaluation frameworks, guardrails, and model performance for production use cases. Explore and implement conversational AI, recommendation systems, and intelligent automation solutions. Evaluate emerging AI tools, frameworks, and models to identify practical business applications. AI Infrastructure & Deployment Develop scalable AI services and APIs for internal platforms and client-facing products. Support deployment, monitoring, optimization, and maintenance of AI systems…