Lead Ads Product Marketing Manager

About Pinterest: Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the flexibility to do your best work. Creating a career you love? It’s Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here . What the Role is: As the Measurement Product Marketing Lead, you will define, position, and scale Pinterest's advertiser measurement strategy spanning attribution, signal quality, data partnerships, and measurement infrastructure to help advertisers understand and grow performance in an increasingly complex landscape. This role is responsible for shaping how Pinterest brings measurement solutions to market, including attribution coverage, first-party data capabilities, incrementality, and emerging methodologies that give advertisers confidence in Pinterest's ability to deliver and prove results. You will play a critical role in sustaining and growing advertiser outcomes amid evolving platform changes, signal loss, shifting measurement expectations, and a rapidly changing industry landscape. You will serve as the connective tissue across Product, Data Science, Engineering, Sales, Legal, and senior leadership ensuring that new solutions are commercially clear, technically sound, and grounded in advertiser impact. This includes driving inbound market and competitive research, developing compelling narratives for advertisers, partnering with EPD to assess business implications before rollout, and ensuring attribution coverage is treated as a top-level strategic priority. What You'll Do: Define the strategic narrative and positioning for Pinterest's measurement capabilities, helping advertisers and the industry understand Pinterest's approach to attribution, signal quality, and performance visibility. Lead go-to-market strategy and commercial readiness for new measurement products and capabilities including messaging, launch plans, advertiser-facing materials, sales enablement, onboarding guides, objection handling, and escalation frameworks. Make attribution coverage a top-level product and business priority by partnering with Product, Data Science, Engineering, and senior leadership to assess how signal availability, data sources, and product changes affect advertiser reporting, optimization, and performance visibility. Drive roadmap input, rollout planning, and business impact assessment for measurement changes ensuring advertiser impact, product scalability, and revenue implications are understood and incorporated before launch. Shape Pinterest's market and industry thought leadership on advertiser measurement through competitive research, advertiser insights, executive narratives, and clear enablement for Sales, Client Solutions, and external audiences. What we’re looking for: 7+ years of experience in Product Marketing, Product Management, Strategy, or related roles, ideally within social, tech, ads, measurement, data, privacy, or adtech platforms. Bachelor’s degree in a relevant field such as Marketing or equivalent experience. Deep understanding of ads measurement and performance marketing, including convers…