LA Galaxy, Sr Director, Data & Analytics

Company Information For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer. Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations. If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer! Job Summary The Sr Director, Data & Analytics is responsible for building and leading the LA Galaxy’s data, analytics, and business intelligence strategy to drive fan growth, engagement, retention, and revenue performance across all business lines. This role will oversee data infrastructure, analytics, segmentation, measurement, and reporting capabilities that enable data-driven decision making across marketing, ticketing, partnerships, retail, and digital product. This leader will establish and scale a modern analytics organization focused on audience insights, lifecycle intelligence, attribution, and performance optimization. The role will oversee the development of a connected data ecosystem inclusive of CDP, CRM, and tracking infrastructure, while creating scalable reporting frameworks and actionable business insights that inform organizational strategy. The Sr Director will partner closely with Marketing, Ticketing, Partnerships, Operations, and Technology leadership to establish measurement standards, improve visibility into performance, and develop audience strategies that support acquisition, retention, and monetization objectives. Essential Functions Develop and lead the organization’s data infrastructure strategy, including CDP, CRM, data warehouse, and fan intelligence capabilities, to create a unified fan view and scalable access to business intelligence across departments. Ensures the proper handling of Data Subject Rights requests and all consumer data and privacy matters across LA Galaxy business systems, maintaining strict compliance with AEG, MLS, California, and other applicable regulatory guidelines. Partner with AEG corporate teams and external vendors to ensure data governance, integration, and security standards are met. Establish analytics, reporting, and measurement frameworks that connect marketing, ticketing, ecommerce, and fan engagement activities to revenue, retention, and lifetime value outcomes. Lead audience segmentation and insights strategy to better understand fan behavior, lifecycle progression, and engagement opportunities across the customer journey. Build and oversee tracking, attribution, dashboard, and closed-loop reporting capabilities that provide visibility into campaign, channel, and business performance. Develop advanced audience and targeting strategies to support personalization, lifecycle marketing, paid media optimization, and conversion initiatives. Build and lead a high-performing analytics and insights team, including organizational structure, hiring, capability development, prioritization, and performance management. Partner cross-functionally with Marketing, Ticketing, Partnerships, Operations, Finance, and Digital Product leadership to identify opportunities for optimization, revenue growth, and operational efficiency. Develop and manage departmental operating budgets, vendor contracts, and forecasting related to analytics platforms, da…