International Performance Marketing Manager (Milan)

Join the Sleep Fitness Movement At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 35 countries worldwide. Recognized as one of Fast Company's Most Innovative Companies in 2019, 2022, 2023, and 2026, and twice named to TIME's “Best Inventions of the Year.” We operate like a high-performance team: fast, focused, and motivated by impact. We don’t just ship; we iterate, refine, and obsess over the details that help our members sleep better and wake up stronger. Every role at Eight Sleep is a chance to create cutting-edge technology, collaborate with world-class talent, and help shape a future where sleep isn’t passive - it’s a powerful tool for living better. If you’re tired of the ordinary and driven to build at the edge of what’s possible, this is your moment. Join us and lead the movement that’s transforming how the world sleeps and what we’re all capable of when we wake up. High Standards. No Apologies We operate with intensity because our mission demands it. At Eight Sleep, we bring the same mindset as the world’s top performers: focused, relentless, and always pushing to be in the top 1% of our craft. Think Kobe Bryant’s mamba mentality, applied to bold ideas, next-gen tech, and flawless execution. This isn’t a 9-to-5. We’re a team that puts in the extra effort, not because it’s required, but because we care about the impact of our work. We’re here to build fast, push limits, and deliver without compromise. If you thrive under pressure and want to do the most meaningful work of your career, you’ll feel right at home. If you’re looking for something easier – this isn’t it. The role We are seeking a International Performance Marketing Manager with experience in managing campaigns on Meta, Google Search, YouTube, and/or TikTok as well as a quantitative background leveraging statistics and AI. The role sits within our Global Growth Marketing team and reports directly to the Growth Marketing Lead. It will focus on optimizing and scaling our digital advertising presence in international markets, managing multiple accounts. This is a high-impact role for a strategic, analytical, and creative individual passionate about transforming complex technology into simple, human, and aspirational advertising that delivers business results. How you’ll contribute - Lead performance marketing channels, including but not limited to Meta, Search, Shopping, YouTube, and TikTok - Build new growth and automation systems using AI tools (Claude, ChatGPT, Cursor, n8n, and similar) to eliminate manual work and increase marketing efficiency - Analyze campaign performance, evaluate key performance indicators (KPIs), work closely with the Performance & Data team to consolidate learnings and optimize campaigns - Analyze and recommend new copy & creative, bidding strategies, and testing structures using both qualitative and quantitative metrics at a rapid pace - Stay up to date on relevant industry trends, new ad products, and best practices What you need to succeed - 3+ years of experience with at one of Google, YouTube, Meta, and TikTok Ads with proven success working on campaigns for direct-to-consumer brands, with budgets above $1M per year - Experience with analytics tools (e.g., Excel, Google Sheets, Looker, Mode, Hex, Tableau, SQL, Amplitude, Google Search Console, keyword planner) - Experience building automation and tools with AI such as Claude, ChatGPT, Perplexity, Gemini, n8n, Cursor, etc. for marketing and analytics applications - Strong familiarity with marketing funnels + modern at…