Intelligence & Insights Lead

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation. WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com For more information visit bursonglobal.com and follow us on LinkedIn and Instagram . With offices in Berlin, Düsseldorf, Frankfurt, Hamburg and Munich, Burson Germany advises organisations on how to strengthen their reputation, navigate change and unlock new opportunities for growth. We combine deep knowledge of the German market with the reach and expertise of Burson’s international network, supporting clients across both local and global priorities. Our multidisciplinary team brings together specialists across Consumer & Brand, Corporate & Public Affairs, Creative & Content, Intelligence & Innovation, and Advisory. This breadth of expertise enables us to address complex business and communications challenges with integrated, insight-led solutions. We believe that reputation is a critical driver of long-term business success. Working in close partnership with our clients, we develop strategies that combine strategic counsel, creativity, technology and market intelligence to deliver meaningful and measurable impact. Our culture is built on collaboration, curiosity, and respect for individual expertise. By bringing together diverse perspectives and capabilities, we can understand our clients’ ambitions, anticipate emerging challenges, and help them lead with confidence in an increasingly complex environment. More About The Role As Intelligence & Insights Lead for Germany, you will play a pivotal role in driving the growth of Burson's intelligence and insights offerings in the market. Accountable to the Germany co-CEOs with a dotted reporting line to the EMEA Chief Intelligence and Insights Officer, you will be responsible for market demand generation, client problem-framing, commercial growth and the interpretation of data- led outputs into clear client recommendations. You will partner with the regional hub for scalable production and technical delivery, while retaining market ownership of the brief, client narrative, quality sign-off and commercial accountability. This includes working closely with market leadership and client leads to identify opportunities, develop tailored solutions, and deliver measurable results. This role requires a deep understanding of the communications landscape in Germany, emerging technologies, and the transformative potential of data and AI. You will be able to connect data and technology capabilities directly to clients’ reputation, risk, crisis-prevention and strategic communications priorities, translating technical solutions into clear and commercially relevant narratives. You will collaborate closely with various teams, including client services, strategy and technology, to embed data-driven practices throughout Burson and across client projects. This will include close partnership with Burson’s Corporate and Public Affairs teams, alongside Brand and other specialist capabilities, to identify and address opportunities for data-led risk and reputation intelligence. A key component of this role will be to build and nurture relationships with senior client and team leader…