Integrated Media Buying Manager

ROLE: INTEGRATED MEDIA BUYING MANAGER TEAM: MEDIA LOCATION: TORONTO (HYBRID ONSITE) COMPANY OVERVIEW At Salt Media , we're on a mission to earn the world's attention. As the media division of Salt XC, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team. Our people combine strategic thinking with AI-powered tools, automation and advanced analytics to help some of North America's most recognized brands solve complex business challenges and drive measurable growth. We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment. If you're looking to do career-defining work alongside smart, ambitious teammates in an environment that's shaping the future of media, we'd love to meet you. ROLE OVERVIEW The Integrated Media Buying Manager will be an integral part of our fast-growing, collaborative, and entrepreneurial team. We will look to you to assist us in developing and executing media buys for our partners. The role entails planning, executing, optimizing, and reporting on advertising campaigns across platforms and media for multiple concurrent clients. The ideal candidate will be a highly detailed, analytical, and solutions-oriented team player with strong relationship-building and communication skills. If you are driven by achieving results for clients and are known to go above and beyond to maintain high standards in your work, we’d love to hear from you. CORE RESPONSIBILITIES Oversee and execute campaigns across various media platforms including Meta, X, TikTok, LinkedIn, Reddit, Google Ads, Bing Ads, DSPs (StackAdapt), Retail Media Networks, etc. Meet with partners, prepare plans for media, organize budgets, and negotiate the costs of advertising with vendors when applicable Follow current market trends and understand our clients’ target consumer patterns Be an advocate for new systems and tools to continuously expand our advertising capabilities Works collaboratively as an enthusiastic advocate for our clients’ paid media campaigns and budgets Work with creative teams in directing content creation to ensure accurate specs and tracking Set up new ads within various social / digital platforms Execute digital marketing tactics including bid management, campaign performance tracking, and reporting Conduct regular data analysis, monitor campaign performance, identify optimization opportunities Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend as defined in the media plan Compile results and regularly report on campaign performance based on established KPIs and benchmarks Present reports to internal media team to communicate performance trends Assist with attribution tracking setup and other technical solutions for clients Participate in quality control by ensuring campaigns are set up correctly with the appropriate ad specs, tracking pixels in place, accurate budgets, targeting parameters, etc. Audit advertising efforts of clients’ competitors Identify new digital advertising opportunities REQUIREMENTS 3+ years of experience managing paid advertising campaigns Expert knowledge of major digital advertising platforms and respective tools Experience collaborating with traditional media vendors Strong analytical abilities and data-driven optimization approach Working knowledge of Google Data Studio, GA4, Meta Ads Manager, Google Ads, Google Tag Manager, etc. Familiarity with placements and pixels for on-site tracking implementations to ensure proper tracking Ability to analyze campaign data to drive marketing strategies and actionable insights from data Excellent communication skills Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis Self-motivated problem solver with an innate sense of curiosity and desire to proactively…