integrated Marketing Specialist, Membership Portfolio

JOB SUMMARY: The Integrated Marketing Specialist supports the Integrated Marketing Center of Excellence (IM COE) by managing and executing multi-channel marketing activities for a portfolio of internal clients across AOA business units. This role works closely with Integrated Marketing Leads to deliver high-quality campaigns, maintain project timelines and budgets, optimize paid and email marketing initiatives, and ensure performance reporting is accurate and actionable. The Specialist is a hands-on marketer with expertise in CRM and marketing automation systems, SEO and SEM fundamentals, paid digital targeting, email marketing, and digital content execution. This role ensures operational excellence, consistency, and data-informed decision-making across all marketing activities. ESSENTIAL FUNCTIONS: Integrated Marketing & Campaign Execution Support Integrated Marketing Leads in the development and execution of integrated marketing plans across email, paid media, web, organic social, drop voicemails/SMS, and additional direct marketing channels as needed Execute multi-channel campaigns including list segmentation, audience targeting, A/B testing, content deployment, and performance optimization. Manage day-to-day campaign activities such as trafficking creative assets, coordinating approvals, updating timelines, and ensuring cross-functional alignment with content, brand, and communications teams. Project & Workflow Management Serve as project manager for marketing initiatives within assigned business units, maintaining workbacks, deliverables, and stakeholder communication. Use project management tools (e.g., Asana, Monday.com, Microsoft Project) to track progress, flag risks, and ensure timely delivery. Support operational processes for intake, prioritization, resource planning, and campaign governance across the Integrated Marketing COE. Email Marketing & CRM Build and deploy email campaigns using marketing automation platforms (Pardot, HubSpot, Feathr, Marketing Cloud or similar). Create segmented audience lists, lead journeys, and nurture workflows. Implement personalization, dynamic content, and automation best practices. Maintain CRM data integrity and support the integration of campaign activities into CRM reporting. Digital Advertising Assist in planning and managing paid media campaigns, including paid social, Google Ads, retargeting, and sponsored content. Monitor performance, implement optimizations, and provide insights to IM Leads to inform strategic decisions. Support digital targeting strategies based on audience insights, past performance, and product/program goals. SEO, Web & Digital Content Update, maintain, and publish campaign and/or portfolio-focused content within the web CMS to support campaigns, ensuring SEO and accessibility best practices are applied. Collaborate with SEO specialist, web editor, content producers and subject matter experts to ensure accuracy and consistency. Performance Reporting & Analytics Compile, analyze, and visualize campaign performance using Google Analytics, CRM dashboards, ad platform analytics, and email marketing metrics. Prepare regular performance reports to support IM Leads in evaluating ROI, KPI progress, and testing insights. Recommend data-driven optimizations to improve future campaigns. Collaboration & Relationship Support Partner with internal clients (business units), subject matter experts, and marketing and communications colleagues to ensure campaign components align with strategy and organizational priorities. Maintain strong communication across teams to ensure clarity, transparency, and workflow efficiency. Support vendor coordination for digital advertising, creative development, or external marketing tools as needed. Additional Responsibilities Participate in IM COE process improvement initiatives, documentation, and best practice playbook development. Support special projects, emerging marketing capabilities, and cross-functional initiatives as assigned…