Insights & Business Strategy Manager

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . 2880 - Insights & Business Strategy Manager - GCS Role Summary and Impact We are looking for a Manager to join our team within Strategy & Capabilities at WPP Media. The Insights & Business Strategy team is a data agnostic team passionate about understanding people to deliver actionable insights to our clients. The team takes a holistic view of the client consumer from brand planning through to activation. The team work with a variety of datasets including traditional research, behavioural data, CRM, and other digital data. This role would focus on supporting two global client accounts. For the first, the role focuses in assisting on the delivery of a global research programme for one of our biggest FMCG clients working with both our research team and suppliers and strategy client team to roll out the outputs of the programme. The second, will involve supporting on a new global car client working both with the strategy team to build audience understanding and our technology team (Data Technology Solutions) to integrate audiences into our WPP Open platform. Key responsibilities for this position include: Supporting senior team members in the development and delivery of audience insights both for strategy, analytics and client teams. Take responsibility of the delivery of bespoke research and insight projects from beginning to end for multiple clients. Take ownership of a variety of research processes and outputs (with support from a Director or Lead) spanning: Research proposal writing and the implementation of projects. Production of research materials such as questionnaires and discussion guides for clients and working with all stakeholders to ensure these are relevant and useful. Liaising with key stakeholders throughout the research (such as suppliers and internal teams at GCS Global Client Solutions). Analysis of data sets, drawing out the story and useful conclusions from the insight, then presenting these conclusions in the most appropriate manner. Presenting insights back to clients and agency teams in a clear manner. Provide research and insight support on new business pitches to discover and create impactful insights that contribute to agency success. Be an agency champion of audience, planning and insight tools (internal and external), including WPP Proprietary Panel data sources (such as Audience Origin, Brand Asset Valuator (BAV)) and industry syndicated tools and data sources (such as TGI, GWI, Euromonitor) Work closely with Data Technology Solutions team to understand and create data best practice in data and generate data specs and process documents. Builds strong relationships with both the client insights and data technology teams. Skills and Experience Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes. Fundamentally interested in people - Interested in the world around you and what makes people behave the way they do and how data and research can get you closer to understanding it. Able to work well as part of a team – you understand that one person can’t do or know everything and so you are willing to explore alternative routes, even if they are outside your comfort zone. Fast learner, with the ability to work across multiple workstreams at once Excited by telling stories from information b…