Inside Sales Representative

| **Job Title:** | Representative, Inside Sales | | --- | --- | | **Department:** | Inside Sales | | **Master Department:** | Sales | | **Report to:** | National Director, Sales Operations | | **Effective Date:** | January 6, 2026 | | **FLSA Exempt Status:** | Exempt | **Company Overview:** *DreamFields is one of the top five cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. We are passionate about producing world-class marketing, high-quality, innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering an amazing company culture and thriving work environment. With over 1,500 employees, we are proud to be one of the most loved employers in the industry. DreamFields continues to experience exponential growth as one of the fastest-growing companies in the cannabis industry, aggressively expanding nationally into all legalized cannabis states.* **Job Summary:** The Inside Sales Representative is a quota-carrying, high-activity sales role responsible for expanding Jeeter's footprint across dispensary accounts throughout California. This position is focused on driving revenue growth through proactive outreach, relationship-building, and pipeline conversion. This is a high-activity, high-accountability seat. Success is measured daily and weekly against clear KPIs, and top performers will have a direct line to advancement as the Inside Sales team scales. This role centers on three core priorities: - New Account Acquisition – Identifying and opening accounts that are not currently purchasing Jeeter products - Account Reactivation – Re-engaging, lapsed customers and converting them back into active buyers - Revenue Growth Within Existing Accounts – Increasing rate of sale and improving reorder cadence among smaller-volume accounts The Inside Sales Representative partners closely with Field Sales, Sales Operations, and the Order Desk to ensure seamless execution and conversion of opportunities into consistent, recurring revenue. This is a metric-driven, high-accountability role where performance is measured daily and weekly against clearly defined KPIs. Top performers will have strong visibility and a direct path for advancement as the Inside Sales function continues to scale. **Duties/Responsibilities:** - Own a defined California territory of dispensary accounts, driving new account acquisition, reactivation, and growth. - Execute a high-volume outbound sales cadence through calls, emails, and text outreach. - Prospect using BDSA, internal lists, and other data sources to identify and qualify new accounts. - Re-engage lapsed customers and convert them into active, repeat buyers. - Grow underperforming accounts (under $2,500/month) by increasing SKU penetration, menu placement, and reorder frequency. - Manage the full inside sales cycle: prospecting, qualifying, presenting, closing, and coordinating order fulfillment. - Maintain accurate, up-to-date CRM records, including account activity, pipeline stages, and next steps. - Consistently meet or exceed weekly and monthly KPIs, including activity, order volume, and revenue growth. - Partner cross-functionally with Field Sales, Sales Operations, Marketing, and the Order Desk to ensure seamless account management. - Support promotional execution, sampling programs, and merchandising initiatives to drive sell-through. - Provide feedback on customer needs, market trends, pricing, and competitive landscapes. - Ensure compliance with all California cannabis regulations and internal SOPs. **Performance Expectations & KPIs:** This role is measured against a defined performance scorecard. Targets ramp during onboarding and are reviewed regularly based on tenure and performance. **Activity KPIs** - **Outbound Calls:** - Complete 25–35 calls per day - **Meaningful Conversations:** - Achieve 8–12 quality conversations per day - **Emails / Texts Sent:** - Send 20–30 outbound communications daily - **Unique Account…