Influencer Relations Lead

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . ▪️Your role in a nutshell Some stories are worth telling. Some creators know exactly how to bring them to life. We’re looking for an Influencer Relations Lead who understands that great influencer marketing is not only about reach and numbers - it’s about finding the right people, creating authentic connections, and turning ideas into content that people actually want to engage with. In this role, you’ll support the creation of influencer campaigns for our clients, help identify creators who fit the brand’s world, and collaborate with creative and production teams to bring exciting ideas to life. You’ll coordinate influencer collaborations, support campaign execution, and help make sure every detail comes together smoothly. If you’re curious about people, trends, and culture - and you believe that the best campaigns start with a good connection - we’d love to meet you. ▪️Job Details: Location : Hybrid model - 2 days per week in our Warsaw office, with the option to work remotely on other days Reporting to : Małgorzata Słychań (Influencer Relations Head) Close collaboration : Creative, Strategy and Production Teams Position level : Specialist ▪️What keeps you busy during the day: Taking charge of planning and execution of influencer marketing campaigns, helping define how influencers contribute to achieving campaign goals. Researching and carefully selecting influencers whose profiles, audiences, and values align with brand objectives. Collaborating with creative teams to adapt campaign ideas to the unique style and audience of each influencer, ensuring the content is authentic and engaging. Coordinating influencer cooperation, including communication, timelines, deliverables, and campaign progress. Supporting budget management and contract-related activities, ensuring smooth cooperation with influencers and partners. Monitoring campaign performance and identifying opportunities for improvements and optimization. Acting as a point of contact for influencers and internal stakeholders, helping resolve challenges and keep projects on track. ▪️Skills and experience required to be successful in this role include: 2-3 years of experience in influencer marketing, influencer relations, social media, or a similar area. Hands-on experience in planning or coordinating influencer campaigns from idea to execution. Good understanding of social media platforms, creator trends, and online communities. Ability to combine creativity with an analytical mindset. Strong communication and relationship-building skills. Great organization…