Influencer Marketing Manager

About Eucalyptus We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times. Our Growth Story: Supporting patients living with obesity across our 5 markets Received selective NICE endorsement to provide services to the NHS Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada. About the role This role sits at the intersection of: Performance marketing Creative and creator strategy Community building Campaign operations Brand storytelling You’ll support the day-to-day management and optimisation of Juniper’s creator partnerships programme, develop and optimise creative briefs and conceptualise scroll-stopping organic creator campaigns. You’ll be helping us scale a highly nuanced and strategically important channel within a regulated healthcare category. Unlike traditional influencer marketing roles, success at Juniper requires a strong understanding of: Creator-native content Performance-led creative and brief writing (particularly optimisation of briefs for whitelisted/paid partnership ads) Audience psychology Long-term brand building Nuanced healthcare and wellness messaging Creator activity is a core growth lever within the business, not just a PR objective. What you'll do Creator Campaign Management Manage and conceptualise end-to-end creator campaigns across Paid and Organic Growth Coordinate creator onboarding, briefing, approvals, timelines, and delivery Ensure campaigns launch on time and align with wider marketing calendars Support UGC campaign management and creator sourcing Creator Communication & Relationship Management Act as a day-to-day contact for creators and talent managers Build strong long-term relationships with creators, ambassadors, and partners Support creator education and brief comprehension Manage creator feedback loops and approvals Escalate sensitive or commercial issues where required Brief Development & Creative Support Translate strategic direction into creator-facing briefs Support development of high-performing creator concepts across: TikTok Instagram YouTube Substack Meta partnership ads Organic creator content Collaborate closely with Paid Growth and Creative teams to optimise messaging and creative resonance Organic Growth & Community Support the rollout of Juniper’s organic creator and ambassador strategy Help source creators aligned to Juniper’s brand positioning and target demographics Support community-led initiatives, creator events, and brand activations Assist in developing creator storytelling that builds trust, education, and long-term brand affinity Performance Monitoring & Reporting Monitor creator campaign performance and flag optimisation opportunities Support weekly and monthly creator scorecarding to ensure adherence to CAC targets Track delivery against KPIs and commercial agreements Maintain reporting systems and creator databases (Motion, Notion, CreatorIQ) Operations & Workflow Management Support implementation of scalable creator systems and processes Maintain campaign trackers, creator hubs, and reporting workflows Coordinate contracts, deliverables, usage rights, and approvals Work cross-functionally with Legal, Growth, Creative, and Brand teams About you (Who you are): Experience: 3–5 years of influencer marketing or talent management experience. Established and exte…