Influencer Lead

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company. We’re looking for an Influencer Lead to help define and grow the influencer discipline at DEPT®. Based in London and part of our Creative & Media team, you’ll play a key role in evolving our creator offering developing standout campaigns, supporting our junior team, and ensuring our work is creatively brave, culturally relevant, and consistently excellent. You’ll work across some of our most exciting global clients like PepsiCo, eBay, Just Eat and Visa crafting ideas, shaping deliverables, and guiding the day-to-day work of the influencer team. This is a role for someone who thrives in a hands-on, collaborative environment and is excited to push the boundaries of what influencer marketing can be. WHAT YOU'LL DO Shape Our Creator Offering Help define what “best-in-class” influencer work looks like at DEPT®, from briefing processes to creative formats and talent approach. Drive the creative development of influencer-first ideas in response to client briefs, bringing strong cultural awareness and platform knowledge to the table. Collaborate closely with Creative, Strategy, and Client Services teams to ensure influencer thinking is embedded early and meaningfully in our work Identify opportunities to elevate and evolve our influencer product across process, partnerships and tools. Campaign Leadership Oversee campaign planning and delivery ensuring high standards in both creativity and execution, while maintaining a strong strategic lens throughout. Guide the development of influencer approaches that ladder up to brand, comms, and cultural objectives ensuring creators are not just a fit aesthetically, but strategically. Work closely with the team to match talent to campaign goals and creative direction, using audience insights, platform trends, and brand positioning to inform selection. Contribute to the shaping of key messaging, creative narratives, and content formats that feel native to the creator’s style while delivering on client KPIs. Team Development & Support Act as a mentor and line manager to junior and mid-level team members, providing clear guidance, feedback, and growth opportunities. Run team sessions and reviews to share learnings, creative inspiration, and improve quality of output across the board. Contribute to onboarding and training of new joiners, ensuring consistency and cohesion across the influencer team. Be an advocate for the influencer discipline internally, helping other departments understand how and when to plug us in. WHAT YOU'LL BRING 5+ years’ experience working in influencer marketing, ideally across both creative and executional roles. A passion for the creator economy and deep understanding of platforms like TikTok, Instagram, YouTube and emerging formats. Experience working with global and culturally diverse talent from niche creators to celebrity partnerships. Strong creative instincts and a sharp eye for what good influencer content looks like. Think content outside of the (unboxing). Confident collaborator and communicator, able to work across teams and functions to bring ideas to life. Natural mentor and people-first leader who enjoys coaching and supp…