Industry Marketing Specialist- MSP

**About Aktion** Aktion Associates is a North American ERP software reseller in the top 20 of the VAR 100 reseller market and top workplaces in 2026. We have a high-growth technical environment with a workforce of over 250 professionals. We have a two year growth initiative to build our total workforce to 350. The workforce is highly skilled and consists of application consultants, software engineers, and networking engineers located throughout the U.S and Canada. **Industry Marketing Specialist- MSP** **Duties and Responsibilities** - Develop a deep understanding of our target markets, customers, and competitive landscape to shape marketing strategies that drive growth and strengthen Aktion's market position. - Create and execute compelling content programs—including blogs, customer success stories, case studies, landing pages, email campaigns, webinars, social media, videos, and sales enablement assets—that generate awareness, engagement, leads, and pipeline. - Partner with sales, leadership, customers, and subject matter experts to translate complex technology solutions into clear, impactful messaging that attracts, retains, and expands customer relationships. - Plan and execute multi-channel demand generation campaigns across digital marketing, email, social media, webinars, events, and partner channels to create measurable business impact. - Contribute directly to divisional growth by driving lead generation, influencing pipeline, supporting opportunity advancement, and increasing market visibility. - Develop and execute co-marketing initiatives with technology partners, including Microsoft and other cloud solution providers, to expand reach, generate demand, and strengthen market presence. - Monitor campaign, content, and pipeline performance; analyze results; and continuously optimize strategies to maximize impact and return on investment. - Track industry trends, competitor activity, emerging technologies, and marketing best practices to identify new opportunities and keep Aktion at the forefront of the market. **Education and Experience:** - 3–7 years of B2B marketing experience, preferably within managed services, cloud solutions, technology, software, SaaS, or IT services organizations. - Proven ability to develop and execute industry-focused marketing strategies that drive brand awareness, lead generation, customer acquisition, retention, and revenue growth. - Experience creating high-impact content and messaging across multiple channels, including digital marketing, email, social media, webinars, video, events, and sales enablement programs. - Demonstrated success developing customer lifecycle marketing programs that support customer retention, cross-sell, upsell, and expansion opportunities. - Strong understanding of demand generation and campaign management, with experience building programs that contribute to measurable pipeline growth and marketing ROI. - Experience leveraging CRM, marketing automation, analytics, and AI-powered marketing tools to improve audience targeting, campaign performance, reporting, and operational efficiency. - Highly analytical with the ability to interpret data, identify trends, and translate insights into actionable marketing recommendations. - Exceptional written and verbal communication skills with the ability to translate complex technology concepts into compelling, customer-focused messaging. - Strong project management and organizational skills with the ability to manage multiple priorities, meet deadlines, and successfully execute cross-functional initiatives. - Self-motivated, detail-oriented, and results-driven with the ability to work independently while collaborating effectively across sales, leadership, technical teams, partners, and customers. - Professional, technology-savvy, and naturally curious about emerging technologies, market trends, and innovative marketing practices. - Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field pr…