HubSpot CRM and Revenue Operations Lead (12 month contract)

Position: Contract (12 months), Full Time Location: Remote in the UK Salary: £45,000 - £50,000 per year, pro rata About Us Helios is a leading provider of neurodevelopmental assessment and treatment services. Through our Helios brand, we work in partnership with the NHS to deliver high-quality clinical services, helping to improve access to assessment , mental health support and care. Our private brand, Melios, supports employers, employees and direct-to-consumer customers, providing neurodevelopmental assessment, treatment and ongoing support. As both brands continue to grow, we’re investing in our CRM capability to create a more connected, data-driven customer experience. This is a unique opportunity to shape how CRM supports two distinct audiences while creating a scalable platform for future growth. The Role We're looking for a HubSpot specialist to lead the design, implementation and optimisation of our CRM capability across both Healios and Melios. This is not a traditional CRM campaign management role. We're looking for someone who has successfully implemented and optimised HubSpot for growing organisations, ideally within a HubSpot Solutions Partner, Revenue Operations (RevOps) consultancy or high-growth commercial environment. You will own the technical configuration of HubSpot, redesign our CRM architecture and establish scalable sales, marketing and reporting processes that support future growth. Working across Commercial, Marketing, Sales and Digital, you'll create a robust CRM ecosystem that enables lifecycle marketing, sales automation, attribution reporting and data-driven decision making. The successful candidate will play a key role in shaping the CRM capability of two growing brands, creating a connected, insight-led customer experience that delivers measurable impact across sales, marketing and patient engagement. Key Responsibilities Lead the end-to-end design, implementation and optimisation of the HubSpot CRM architecture across Marketing Hub, Sales Hub and CRM. Redesign and implement the CRM data model, object relationships, lifecycle stages, lead statuses and sales pipeline architecture. Establish robust CRM governance, including data validation, deduplication, data quality processes and ongoing CRM hygiene. Configure custom properties, objects, associations and business logic to support multiple business units and customer journeys. Develop scalable lead management processes, including MQL, SQL and opportunity definitions, lead routing, ownership and lead scoring. Configure Sales Hub to support the commercial team, including pipelines, deal stages, sequences, playbooks, templates and task automation. Build sophisticated lifecycle marketing programmes using workflows, automation, nurture journeys, dynamic segmentation and personalised communications. Design and implement marketing automations, email templates, marketing assets and campaign workflows that support customer acquisition, engagement and retention. Develop scalable customer segmentation frameworks that enable persona-based targeting and personalised customer experiences. Lead the integration of HubSpot with websites, Panacea and other third-party business systems, ensuring robust data architecture and synchronisation across platforms. Work with internal and external technical teams to support API integrations and future system enhancements where required. Design executive dashboards and end-to-end reporting that tracks performance from enquiry through to revenue, including attribution reporting and customer lifecycle performance. Develop reporting and measurement frameworks that provide actionable commercial insight and enable continuous optimisation. Document CRM architecture, governance and best practice processes to ensure long-term scalability. Provide training and support to Sales, Marketing and Commercial teams to maximise CRM adoption and ensure consistent use of HubSpot. Partner closely with Sales, Marketing, Digital and Content team…