Head of Strategic Product Development (all genders)

The Role (What’s in the Box) Our Nordic Product team shapes the meals, assortment and new concepts that customers experience every week across Denmark, Sweden and Norway. As Head of Strategic Product Development, you will shape and drive HelloFresh Nordics' physical product vision in close partnership with the Product Director. You'll balance two lenses: an outside-in view , tracking how our industry and competitors are evolving and how customer tastes and needs are shifting more broadly, and an inside-out view , grounded in how our own product and assortment are actually performing and what our existing customers are telling us. Bringing these together, you'll build a roadmap in close partnership with Marketing, so our biggest product bets and go-to-market efforts move as one. Beyond setting direction, you'll own execution — leading cross-functional initiatives, scaling our assortment innovation program, and commercially managing our monetised product portfolio. The team you'll lead is still young, so a significant part of this role is building it: shaping its structure, its processes, and the way it works with stakeholders across the business, turning it into a mature, reliable engine for product strategy in the Nordics. What You’ll Do (The Recipe) Strategic product roadmap — building & execution Own the view of what our physical product should look like, grounded both in an outside-in read of industry, competitor, and customer trends, and in a solid understanding of how our existing product and assortment are performing and what our current customers tell us through feedback Identify, assess, and quantify strategic opportunities to evolve the product and grow the business profitably Co-shape the overall product strategy in close partnership with the Product Director Align the roadmap tightly with Marketing, so that our big bets are jointly defined and brought to customers as a single, coherent play to drive acquisition and retention Anchor the roadmap with other key stakeholders, including Operations and the International Product team Lead the execution of cross-functional strategic initiatives. Assortment innovation strategy & execution Own the assortment innovation program: identify and develop new concepts, seasonal and thematic offerings, and limited-time offers. Coordinate execution and implementation of new concepts across Menu Planning, Recipe & Ingredient Development, and Marketing Monetised product — commercial & operational ownership Manage and optimise the performance of our monetised products Own the commercial results ( average order value (AOV ) and profit contribution) and operational execution of this portfolio. Team building & ways of working Shape and structure a still-young team so it can deliver reliably — Define clear roles, priorities and ways of working so the team can deliver reliably Build robust processes with key stakeholders (Marketing, Menu Planning, Operations, International Product) so cross-functional work runs smoothly rather than on an ad hoc basis. What You’ll Bring (Your Ingredients) You bring relevant experience—typically 5–10 years—in FMCG, consumer products, management consulting or a similar field. You have proven experience directly managing and developing a team. A hands-on player-coach: as comfortable doing the strategic and analytical work yourself as you are developing and directing a team Genuinely curious about consumer and food trends and the competitive landscape, while equally grounded in what our existing product performance and customer feedback are telling us Comfortable building team structure and processes from a fairly blank slate, not just running an established machine Strong stakeholder management skills — able to align Product, Marketing, Operations, and international counterparts around a shared plan Excellent business acumen: able to identify, quantify, and business-case strategic opportunities Working language is English; proficiency in Swedish, Danish, or Norw…