Head of Marketing

**About the Company** Zenara Health is an **AI-powered psychiatric practice platform built by a psychiatrist, for psychiatrists.** We are changing how psychiatric care is delivered — giving clinicians a comprehensive clinical picture before every first appointment, automating the revenue their practice has always been entitled to, and building the care-management infrastructure that keeps patients supported between visits. We are an early-stage company with real customers, a product in market, and a founding team that has been in this industry for twenty years. If you want to build a marketing function that actually matters, this is the role. **About the Role** As Zenara's **Head of Marketing**, you will own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. You will manage a **Digital Marketing Manager from day one** and build the team from there. This is a **hands-on leadership role**: you will set the strategy and you will also do the work, at least in the early stage. We are looking for someone who is equally comfortable building a messaging framework and running a campaign in Instantly. The role sits within the commercial leadership team and **reports to the Chief Commercial Officer**, who leads the GTM and marketing function. You will work closely with **Ravi Hariprasad (Founder & CEO)** on clinical messaging and product narrative, and with the **GTM lead** on sales alignment and pipeline. This role is **based in India** but focuses primarily on the **US behavioral-health market**. A solid understanding of American healthcare buyers, psychiatric concerns, and how to effectively present AI-powered tools to skeptical clinical audiences is essential. You will work **US-overlap hours** and communicate fluently with American healthcare professionals. We are looking for a marketing leader who can turn technical capabilities into compelling value propositions for psychiatrists, practice managers, and health systems — and then build and run the programs that convert that positioning into pipeline. You will produce one-pagers that engage, case studies that convert, pitch decks that facilitate deals, and campaigns that generate qualified leads — and you will lead the function that scales all of it. **What You Will Own** **Product marketing is the core of this role.** The following areas sit at the centre: **1. Positioning & Messaging** Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. Convert technical AI features into clinical value propositions. Every piece of marketing must answer: **"Why should a psychiatrist care?"** **2. Go-to-Market Execution** Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales enablement tools. Each item must be engaging, concise, and relevant to the clinical setting. **3. Sales Enablement** Build one-pagers, pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. Equip the Sales/GTM team with everything they need to close. **4. Growth & Demand Generation** Own the strategy, execution, and performance of programs that create qualified top-of-funnel demand. Run online and offline campaigns (content, email, events, partnerships, conferences). Lead top-of-funnel lead generation with sales and leadership. Manage campaign calendars aligned to launches, ICP segments, and sales priorities. Monitor and report ROI by channel and campaign — cost, conversion, pipeline impact. Experiment, iterate, and optimize on the data. **5. Content Strategy** Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. Define content themes, collaborate with the Content Lead on execution, and ensure cohesive messaging across all cha…