Head of Marketing Operations

Are you ready to architect the backbone of a thriving marketing strategy in a high-growth legal environment? Do you thrive on transforming complex marketing operations into streamlined and effective systems? Can you lead cross-functional teams to deliver impressive results with precision and accountability? Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution? Final question: When faced with a challenge, do you get excited or run away? ** IMPORTANT: TO APPLY ** If you have any questions, please email recruit@crisp.co only. Please do not reach out through our website's contact information (telephone, email, or web chat) or via direct messaging on any social media platform. To Apply: Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens. **RECRUITERS DO NOT CONTACT** Head of Marketing Operations Location: McAllen, TX, USA (On-Site Leadership Role) Reports To: Chief Marketing Officer This role reports directly to the CMO and functions as the operational second-in-command within Marketing. Compensation: Executive-Level Base + Performance Bonus Base Range: $210K–$240K Bonus: 20-30% Performance bonus Relocation Support: Available Role Type: Full-Time | Senior Leadership The Context We are a high-growth personal injury law firm operating in a highly competitive legal market. Our marketing engine spans: Digital performance media Social and content Traditional media (TV, radio, OOH) Brand development Intake alignment Strategy is strong. Demand is growing. Complexity is increasing. Execution infrastructure must now catch up to ambition. We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue. This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing. The Mandate To architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels. You will: Design and enforce the marketing operating system Standardize workflow, documentation, and accountability Install performance scorecards across roles Align campaign execution with pipeline and signed-case growth Reduce executive involvement in tactical coordination by building structure that holds You will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department. You will have authority to implement systems, improve process, upgrade tools, and elevate performance standards across the department. Scope of Ownership Operational Architecture Own and optimize the marketing workflow platform (ClickUp or equivalent) Define role-level KPIs across Creative, Performance, Social, and Traditional Install dashboard reporting tied to revenue and pipeline impact Document scalable processes across all major marketing functions Execution Discipline Drive 95%+ on-time campaign launches Identify bottlenecks before escalation Enforce clarity in deliverables, timelines, and accountability Establish corrective protocols when standards are not met Revenue Alignment Ensure marketing execution ties directly to qualified opportunity growth Translate performance data into operational adjustments Partner with CMO and intake leadership to close the loop between campaigns and case acquisition Talent & Standards Directly oversee channel leads Evaluate capability gaps within the team Recruit and upgrade talent where needed Raise output standards across the department What Success Looks Like (First 9 Months) 95%+ on-time campaign execution rate Fully systemized KPI dashboard tied to revenue impact Clear performance standards across all marketing roles Documented workflows for all core marketing functions 50%+ reduction in CMO involvement in day-to-day execution f…