Head of Marketing

Reports to: CEO Manages: Product Marketing Manager (with the team growing over time) Compensation: Competitive market cash + equity About GOLF+ GOLF+ is building the leading platform for off-course golf. What began as the premier VR golf experience is now evolving into a connected ecosystem spanning VR, mixed reality, and simulator golf, serving millions of golfers worldwide. Since our launch, we’ve had over 2 million downloads and nearly 5 billion shots hit in the game. We are the official VR partner of the PGA TOUR, following investment from strategic partners including Rory McIlroy, Jordan Spieth, Ben Crenshaw, Tom Brady, Steph Curry, and Mike Trout. We’re moving fast and expanding, and this is an exciting time to join us on our journey to shape the future of off-course golf. In 2026, our focus is expansion: launching GOLF+ Putting and GOLF+ Sim, while continuing to invest in the long-term VR vision. This role is central to making those launches successful and to establishing GOLF+ as a credible, differentiated leader across the broader off-course golf ecosystem. Why This Role Exists Most golfers don’t think they need GOLF+ yet. The real job is changing that. We’re creating a new category, and that isn’t won by advertising a product - it’s won by helping golfers see GOLF+ as part of how they play, prepare, practice, improve, compete, and stay connected to the game. That takes product proof, trusted voices, cultural relevance, and disciplined execution across the entire marketing function. Owning that is the job. The Role We’re hiring a Head of Marketing to own how golfers discover, trust, and fall in love with GOLF+. You’ll report directly to the CEO and define how marketing accelerates the next chapter of GOLF+. You’ll establish the vision for the marketing organization, shape how our brand shows up across every golfer touchpoint, and build the team, capabilities, and operating rhythm needed to support our growth across VR, mixed reality, and simulator. You’ll inherit a strong Product Marketing Manager as your first direct report and partner in bringing that vision to life. We’re looking for a complete marketer, not a single-channel specialist. This person should think in audience, narrative, and brand as fluently as they think in funnels and dashboards. This is a player-coach role by design: you’ll do the work yourself now and build the team deliberately as we scale. It is not a strategy-only seat, and it is not a performance-marketing role. What You’ll Own You own the entire marketing function. The areas below are yours to sequence and prioritize - one integrated mandate, not a checklist of separate jobs to staff against on day one. Brand, belief, and category creation. Define how GOLF+ shows up in the world, including our positioning, voice, and narrative. Build belief among golfers who don’t yet think they need us through cultural relevance, earned attention, and trust. Team and leadership. Lead and develop the marketing team, starting with the Product Marketing Manager, and build the function deliberately over the next 12 to 18 months. Product marketing and go-to-market. Own positioning and messaging, and make our launches land. Answer “why GOLF+, why now, why VR, why sim” before anyone asks which campaign and make GOLF+’s first impression as a new entrant in simulator golf land with impact. Partnerships, creators, and community. Shape the strategy and direction for how we leverage creators, ambassadors, institutional partners such as the PGA TOUR, PGA of America, and Meta, and golfer-to-golfer word of mouth. Treat ambassadors as relationships, not media buys, in order to establish legitimacy and fuel growth. Growth, performance, and measurement. Orchestrate growth across channels and own the outcome. Performance and lifecycle marketing reports to you, but it should be a lever you keep honest through targets, channel mix, CAC, and LTV, not your center of gravity. Track the metrics that matter and keep leadership clea…