Head of Marketing

**★ PLEASE SUBMIT YOUR CV IN ENGLISH ★** # Head of Marketing **Location:** Remote — Mexico **Work Arrangement:** **This is a fully remote (telecommute) position.** **Employment Type:** Full-Time **Industry:** Performance Marketing / Digital Advertising **Compensation:** **$3,800 – $5,000 USD/month** **English Proficiency:** **Advanced (C1/C2) – Professional written and verbal communication required.** **Schedule:** **Full-Time | US Pacific Time (PST/PDT)** **Start Date:** As Soon As Possible * * * # About the Role We're looking for an experienced and strategic **Head of Marketing** to build and lead a high-performing marketing organization focused on driving measurable revenue growth. This is a high-impact leadership role for someone who combines strategic vision with hands-on execution. You'll own the company's go-to-market strategy, demand generation, brand positioning, content marketing, partnerships, events, and overall marketing performance while leading a lean, AI-enabled team. The ideal candidate has a proven track record of building B2B marketing functions from the ground up, generating measurable pipeline, leveraging AI to increase productivity, and leading teams that consistently deliver business results. If you thrive in fast-paced environments, think like a business owner, and enjoy building scalable marketing systems that directly impact revenue, we'd love to hear from you. * * * # What You'll Do ### Go-to-Market Strategy • Develop and execute the company's overall go-to-market strategy. • Define brand positioning, messaging, and competitive differentiation. • Build scalable demand generation initiatives that support revenue growth. • Align marketing efforts with company objectives and long-term business goals. ### Demand Generation & Revenue Growth • Own marketing pipeline generation and performance metrics. • Develop strategies across outbound, content, paid media, partnerships, and events. • Create scalable lead generation systems that consistently produce qualified opportunities. • Monitor marketing performance and optimize initiatives based on measurable business outcomes. ### Brand & Content Leadership • Define the company's voice and market positioning. • Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets. • Ensure consistent messaging across every customer touchpoint. ### Marketing Operations & AI • Design and implement AI-powered workflows that improve marketing efficiency and scalability. • Manage and optimize the marketing technology stack, including CRM and automation platforms. • Build reporting systems and dashboards to track KPIs and marketing performance. ### Leadership & Cross-Functional Collaboration • Lead, mentor, and develop a high-performing marketing team. • Collaborate closely with executive leadership, sales, and strategic partners. • Manage the marketing budget and allocate resources based on business impact and ROI. * * * # What We're Looking For ### Required Qualifications • 8+ years of progressive marketing experience, including leadership roles. • Proven success building B2B demand generation programs that generated measurable pipeline and revenue. • Experience leading marketing strategy within SaaS, technology, digital marketing, or agency environments. • Strong understanding of AI-powered marketing workflows and automation. • Experience managing marketing budgets, KPIs, forecasting, and revenue-focused initiatives. • Advanced experience with CRM and marketing automation platforms such as HubSpot. • Strong analytical mindset with the ability to make data-driven decisions. • Excellent leadership, communication, and project management skills. • Exceptional writing, messaging, and storytelling abilities. • **Advanced English proficiency (C1/C2) with excellent written and verbal communication skills.** ### Preferred Qualifications • Experience working within a performance marketing agency. • Knowledge of TikTok Shop, soc…