Head of Marketing

ABOUT US CYVL https://www.cyvl.com/ is a Physical AI company on a mission to bring Infrastructure Intelligence to every city, town, and community on the planet. We help governments plan, build, and maintain the physical infrastructure that people depend on every day — roads, sidewalks, bridges, utilities, and more — better than ever before. We pioneered an end-to-end approach that combines purpose-built hardware, computer vision, cloud data pipelines, and AI to transform raw LiDAR and imagery into a living, structured understanding of the built world. Our platform turns what used to take months of manual inspection into actionable intelligence that's easy for any agency to use, saving cities time, money, and resources across hundreds of communities nationwide. At CYVL, we're building toward a future where every piece of public infrastructure on Earth is captured, understood, and continuously monitored — so the agencies responsible for it and the residents who rely on it can make better decisions, faster. That's the power of Physical AI applied to the real world. We're a fast-moving, high-growth team based in Boston, MA that believes in solving real-world problems with authenticity, simplicity, and boldness. Every member of our team is empowered to take ownership, deliver results, and leave a lasting impact on the communities we serve. ABOUT YOU You are CYVL's lead marketing hire, and you own the full engine: public relations, product launch, content, brand, and thought leadership. You arrive at a pivotal moment: statewide and first-of-their-kind agency deals landing, a fast track from Series A to Series B, and a brand-new CYVL sensor launching, our first hardware in four years. Your job is to make CYVL the undisputed voice of infrastructure intelligence and make the sales engine faster and sharper. The story is enormous. The world hasn't heard it yet. That's the job. KEY RESPONSIBILITIES - Run point on public relations and earned media, working hand-in-glove with cities and agency partners to drive coverage in trade, local, and national outlets, including press conferences you produce end to end. - Architect the go-to-market for our new sensor launch from a blank page. No playbook exists yet; you're writing it. - Own content strategy and execution across web, social, and email, and implement our brand strategy so voice, visual identity, and messaging stay consistent for two audiences: municipal buyers and venture capital investors. - Build the thought leadership programs that establish category ownership in infrastructure intelligence, and bring on and manage freelancers and agencies as needed (scope, budget, deliverables). - Own marketing strategy, budget planning, and reporting: track spend and measure impact across every program. QUALIFICATIONS REQUIRED: - 5-10 years in B2B marketing, with a track record of building programs that support sales-led growth alongside Sales - Strong content creation: you translate complex technology into clear, compelling narratives, and know how to work a community (think: the Utah DOT crowd) to build real authority - Customer obsession: you know who we're talking to and what makes them act - PR and agency management with demonstrable earned-media results - Comfortable operating lean: set strategy, roll up your sleeves, and execute across multiple workstreams at once - Fluent with the stack: conversational automation tools in the ManyChat mold (DM flows that keep leads warm), plus HubSpot and PostHog for the data side - Strong people and project management, with the ability to prioritize in a fast-moving startup - Can tap a network of creatives on demand (camera people, art directors, motion designers) and get great work out of them ad hoc NICE TO HAVE: - An instinct for what makes something go viral: you're comfortable in front of the camera and behind it, and you know how to build a following on X, LinkedIn, and Instagram - When a moment calls for it, you don't need a full crew to capture i…