Head of Marketing

### About the Role We are a fast-growing, angel-backed European B2B SaaS startup in the AI-powered business communications space. Our small, flat team moves quickly and expects real ownership — and we're looking for a **Head of Marketing** to lead the entire marketing function end-to-end. Reporting directly to the CEO, you'll own strategy, execution, budget allocation, and team building. You'll be the engine that drives qualified leads to Sales, managing a monthly marketing budget of over **€400,000**. This is a hands-on leadership role for someone who thrives at the intersection of performance marketing, creative strategy, and people leadership. **No visa sponsorship is available for this role.** ### What You'll Do - Own the full marketing function — strategy, execution, KPIs, and results. - Manage and allocate a monthly marketing budget exceeding €400,000. - Drive qualified lead generation as the primary KPI in support of the Sales team. - Define marketing strategy, priorities, and KPI frameworks across all channels (paid, organic, email, social, SEO, personal branding). - Lead media buying and performance marketing scaling efforts in close collaboration with performance marketing specialists. - Develop and iterate on creative and content strategies, including testing frameworks for ads, landing pages, and funnels. - Own website copy, customer journey design, messaging architecture, and conversion rate optimization. - Optimize newsletter and automated email flows for engagement and conversion. - Build and manage the marketing team — hiring strategically to remove bottlenecks and scale capacity. - Plan and execute go-to-market strategies for new features and market expansions. - Drive influencer partnerships and social/content initiatives. ### What We're Looking For **Must-haves:** - 5+ years of marketing experience with progressive leadership responsibility. - Proven track record managing total marketing budgets exceeding **€500,000/month**. - Experience leading an end-to-end marketing function: building and managing a team, setting strategy, and owning cross-channel KPIs. - Deep expertise in performance marketing and media buying at scale (high-volume ad spend). - Strong experience with conversion rate optimization — website copy, landing pages, customer journeys, and messaging. - Hands-on experience with email marketing, including newsletters and automated flows. - Experience planning and executing GTM strategies. - Experience with influencer partnerships and social/content initiatives. - Solid grasp of KPI frameworks, attribution models, and tracking for SEO, social, and personal branding. - A hands-on operator mindset — able to scale a team while staying accountable for execution. **Nice to have:** - Background in B2B SaaS or e-commerce. - Experience working in a fast-moving, early-stage company environment. ### Compensation & Benefits - **Salary:** $120,000 – $200,000 annually (or equivalent, depending on currency and negotiation) - High-impact role with direct influence on company growth trajectory - Flat organization with close collaboration with senior leadership - Opportunity to build and own the marketing function from the ground up ### Location This is an **on-site role based in Vienna, Austria**. Candidates must be available to work from our Vienna office. Remote or fully remote arrangements are not available for this position. Visa sponsorship is not provided.