Head of Marketing, Australia

ABOUT HALTER At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund https://foundersfund.com, Bessemer Venture Partners https://www.bvp.com/, BOND, https://www.bondcap.com/ DCVC https://www.dcvc.com/, Blackbird https://www.blackbird.vc/, Promus Ventures https://www.promusventures.com/, Rocket Lab’s Peter Beck and Icehouse ventures https://www.icehouseventures.co.nz/?utm_term=icehouse%20ventures&utm_campaign=Brand+Keywords&utm_source=adwords&utm_medium=ppc&hsa_acc=4064636360&hsa_cam=16902737884&hsa_grp=134004309485&hsa_ad=592971340272&hsa_src=g&hsa_tgt=kwd-1082530126230&hsa_kw=icehouse%20ventures&hsa_mt=b&hsa_net=adwords&hsa_ver=3&gclid=Cj0KCQjw2v-gBhC1ARIsAOQdKY0J0DepRVFDmjQlAkJPbZuQnLSA5UVzUzOXYiPxkjX-SeVa513_BhkaAr-MEALw_wcB. To find out more, visit our LinkedIn https://www.linkedin.com/company/halter-limited & Instagram https://www.instagram.com/lifeathalter/. ABOUT THE ROLE We're searching for an exceptional marketing leader to grow Halter from our early days in Australia to one of Halter's biggest markets in the world. You’ll be building recognition for Halter’s brand that reaches every farming community in the country, with revenue performance to match. We've made our first moves on the ground and now we need a senior leader to build on that foundation. This role is a key driver of Australia's full-funnel revenue performance: acquisition, expansion, and retention, all through marketing. You're not running events and content on instruction or directive from HQ. You are accountable for the Australian marketing strategy to achieve our revenue outcomes. That means thinking like a revenue owner first, and a marketer second. Your job is to make sure marketing shows up as a genuine lever across that whole funnel: helping win new farmers, and also feeding the stories, proof points and community that keeps existing farmers expanding and retained. You, in tight collaboration with go-to-market leadership, will build this strategy, build the team to deliver against it, and own the demand and pipeline that drives Halter's Australian growth for years to come. We want you to own marketing Australia. You will have full support from Halter’s global marketing team based in New Zealand HQ, with the brand and strategic frameworks you need to do your job - think of this as our DNA and standardised thinking and that lets every region move fast without reinventing the wheel. We are building the feedback loop to take your feedback and wins, and globalise them, to make Halter’s marketing brilliant in all of our key markets. But ultimately the buck stops with you in Australia - acquire, expand and retain the best farms in one of the best farming countries globally. WHO WE ARE LOOKING FOR - A full-funnel revenue thinker, not a channel specialist. You've owned acquisition, expansion, and retention outcomes, not just top-of-funnel demand generation. You think in pipeline and revenue contribution first, achieved through strategically driving brand awareness - Deeply customer-led. You're energised by time on farm with Australian cattle and dairy farmers, and you turn that firsthand unders…