Head of Marketing

Head of Marketing Location : San Francisco Bay Area, CA; Hybrid 3-4 days per week in office in San Ramon, with remote flexibility on other days About ARIVE ARIVE (www.arive.com) is a dynamic, high-growth software company revolutionizing digital mortgage originations by building the industry's first Wholesale Originations Marketplace. Our all-in-one Cloud LOS, POS, PPE, and Dual AUS ecosystem seamlessly connects independent loan originators, top-tier wholesale lenders, borrowers, referral partners, credit providers, and property and settlement service providers - creating a faster, more transparent, and more affordable path to homeownership. Position Overview We're seeking a strategic, growth-focused Head of Marketing to scale ARIVE's brand, community, and demand generation as we cement our position as the de facto tech stack for independent mortgage brokers and wholesale lenders. Reporting directly to the CEO, you will own market positioning, brand strategy, product marketing, demand generation, account-based marketing (ABM), events, and community/partner marketing — inheriting an experienced Marketing Manager, building out the marketing department, and evolving our marketing engine from foundational execution into a highly scalable, data-driven growth function. Join us to make a meaningful, sustainable impact alongside some of the industry's brightest minds. Key Responsibilities Brand, Product Marketing & Positioning : Translate complex features (Cloud LOS, POS, PPE, and Dual AUS integrations) into clear, high-value narratives that speak directly to the pain points of busy independent loan officers and wholesale lenders. Own brand voice, visual identity, and thought leadership (webinars, case studies, PR, bylined content). Lead product marketing for new features and releases - launch narratives, announcements, and go-live communications orchestrated across email, in-app, social, web, PR, and sales-enablement channels. Champion ARIVE’s presence in industry awards and recognition programs (e.g., HousingWire Tech100) - own the submissions calendar and turn wins into brand-credibility moments across channels. Community & Partner Marketing: Deepen ARIVE's highly engaged broker community and strategic industry partnerships (e.g., AIME, NAMB, Agencies etc.) to drive organic advocacy, referral loops, and brand loyalty. Spotlight ARIVE representations at industry conventions and cultivate relationships with association leadership and key opinion leaders. Treat our loyal, highly active user community as a strategic asset - deepen ARIVE’s brand positioning and voice within it through champion/advocacy programs, customer stories, and community-led content. Own ARIVE’s hosted-event strategy end-to-end - user conference, roadshows, and webinar series - with clear engagement and pipeline goals for each. Marketing Strategy & Planning : Define and execute the marketing roadmap to expand broker adoption and deepen wholesale lender marketplace engagement. Partner closely with Product, Sales, Onboarding, Support, Compliance, and Executive Leadership to successfully launch new products, integrations, and strategic initiatives. Own one unified annual marketing plan spanning brokers and wholesale lenders - with clear pipeline, CAC/LTV, and brand-health targets - define ICPs and segment-specific value propositions, and align with Sales on shared goals, SLAs, and feedback loops. ABM, Demand Generation & Customer Marketing : Build and run a tiered ABM program for high-value wholesale lenders and top broker shops - joint account selection and tiering with Sales, personalized multi-channel plays (content, events, digital, outbound air cover), and account-level engagement, pipeline, and expansion reporting. Build a multi-channel demand generation strategy (content, SEO, events, paid media, lifecycle/email) to consistently drive high-quality platform sign-ups; own the MarTech stack and attribution reporting. Plan, launch, and optimize integrated campaign…