Head of Influencer

Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. Our portfolio of gut-directed products is developed in collaboration with leading scientists and backed by human clinical research. We’re best known for DS-01® Daily Synbiotic—the #1 digestive health probiotic in the U.S.—trusted by millions of people for its benefits in and beyond the gut, including skin, immune, and heart health. We’ve since expanded our offerings to include PDS-08® for pediatric health, VS-01™ for vaginal health, and a new category of Co-Biotics for daily nutrition, energy, and sleep—each grounded in our commitment to scientific rigor, precision formulation, and impact across the body’s interconnected systems. Beyond the body, SeedLabs —our environmental research division—advances microbial solutions that restore biodiversity and support ecosystems affected by human activity. We’ve built a profitable DTC business with category-leading retention, grown revenue 5x in the last 36 months, and expanded our reach across new channels and markets. With a robust clinical pipeline and continued expansion into new areas of microbiome health, we’re building for scale—with integrity, care, and curiosity. Our work has been recognized by Fast Company (Most Innovative Companies, Brands That Matter, World Changing Ideas), TIME (Best Inventions), Forbes (America’s Best Startup Employers), and Inc. (Best in Business, Female Founder 100)—a reflection of the science behind our products and the stories we tell to bring them into the world. We’re a galaxy-class team of researchers, clinicians, designers, engineers, storytellers, and builders—each aligned in our belief in the transformative potential of the microbiome. If you’re a kindred dot-connector looking to shape the future of health, join us. seedhealth.com • seed.com • luca.bio As the Head of Influencer, you will lead Seed’s Influencer and Affiliate programs into a new era. Building on our world-class foundation, you will evolve our program to deliver revenue and awareness-driving outcomes across distribution channels, with an emphasis on DTC. You will nurture existing relationships and unlock new ones, innovate messaging and workflows, and open up new channels and paths to scale. All this will be done alongside the Growth Marketing team and close collaborators across Growth, Creative, Marketing, Data, and more. Who you are: Proven track record (12+ years) of managing large scale omni-channel influencer, affiliate, and partnerships programs First principles thinker with exceptional problem solving and strategic capabilities. Exceptional ability to discover new and impactful ways to optimize processes and bottlenecks, with a particular strength in being at the forefront of leveraging AI. Expert in influencer, affiliate, and UGC content across multiple social channels. Strong analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines.Exceptional communication skills with Execs, peers, and employees throughout the organization, as well as with external partners and vendors. Proven ability to recruit and develop world-class talent and put them in a position to be successful. Collaborative leader who balances performance with shared ownership across the team and functions. A “player-coach” with a mindset that no task is too big or too small. What you’ll do: Lead the Influencer and Ambassador motions of Seed’s rapidly growing and profitable business, maximizing sustainable results over time. Scale and innovate whitelisted influencer across Meta, YouTube, and TikTok Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches. Nurture existing influencer and KOL relationships and unlock new ones Develop and execute tests that drive impact and learnings across the business. Manage, build, and develop an exceptional Ambassador/Partnerships team Compensation The es…