Head of Engineering

We are hiring a hands-on engineering leader to own the technology behind TRANZACT's direct-to-consumer marketing and pre-sales experience—the websites, martech platforms, and conversion systems that attract, educate, and convert millions of consumers. You will own the architecture, delivery, performance, and accessibility of our consumer-facing web properties built on Umbraco, while serving as the technical leader for marketing initiatives that extend well beyond the websites themselves—from ad platforms and tag management to experimentation and conversion rate optimization. This role combines strategic platform ownership with sleeves-rolled-up execution and leadership of a multi-team organization. You will lead by example, staying close enough to the details to set the technical bar while developing the managers and engineers who deliver against it. What you'll Own: Define and evolve the end-to-end strategy for TRANZACT's direct-to-consumer marketing web platform—content management, site performance, accessibility, and reliability—anchored on Umbraco, with a production-grade consumer experience across devices. Serve as the accountable technical leader for marketing and pre-sales initiatives that reach beyond the websites, including paid media instrumentation, tag management, analytics, and the systems that connect marketing to the sales funnel. Establish an AI-first engineering practice: standard patterns, golden paths, and tooling that use AI to accelerate development, testing, documentation, and operations across marketing engineering teams. Own conversion rate optimization as an engineering discipline—experimentation infrastructure, A/B testing, and the data instrumentation needed to measure and improve funnel performance. Build and lead high-performing engineering teams through their managers—hiring, mentoring, and setting the technical bar—while driving measurable improvements in delivery velocity, site performance, and conversion outcomes. Serve as the accountable leader for critical marketing technology initiatives, driving requirements → architecture → implementation → launch → post-launch learning. The responsibilities of the Head of Engineering include: Architect scalable, reliable, and accessible consumer web experiences on Umbraco, with strong site performance, SEO health, and compliance with accessibility standards (e.g., WCAG). Own the marketing technology stack that instruments and optimizes acquisition, including Google Ads, Google Tag Manager, analytics, and Optimizely, ensuring accurate measurement and clean data flow across systems. Lead conversion rate optimization: design and run A/B and multivariate experiments, and translate results into engineering and content changes that move funnel metrics. Define and roll out an AI-first engineering workflow—leveraging AI coding assistants, agentic tooling, and automated eval/QA gates—to accelerate outcomes without compromising quality, performance, or security. Set engineering standards and review designs, PRs, and architecture across the marketing engineering teams; drive adoption through documentation and enablement. Partner closely with Marketing, Product, Design, Analytics, and Sales stakeholders to translate business goals into technical roadmaps and measurable results. Lead vendor and tooling evaluation, and make build/buy/insource recommendations aligned to unit economics, reliability, and IP strategy. Recruit, mentor, and develop managers and engineers; cultivate a culture of ownership, experimentation, and continuous improvement, leading by example in the details. Success Profile (6-12 Months): The marketing web platform reliably supports key consumer journeys with strong performance, accessibility, and uptime, backed by clear SLOs and runbooks. Marketing instrumentation (ad platforms, tag management, analytics) is accurate, well-governed, and trusted as the basis for optimization decisions. A structured CRO practice is operating, with a healthy experime…