Head of Digital Policy Communications

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. Role Overview Coupang is seeking a Head of Digital Policy Communications to lead our digital communications strategy and execution for Coupang’s US Global Public Policy and corporate communications efforts across our owned, paid, and social media channels. This seasoned leader will oversee the development, governance, and optimization of digital communications platforms, including driving editorial strategy for Coupang’s corporate newsroom. Your work will be mission critical to achieving our public policy and advocacy objectives, as well as establishing Coupang’s US brand and value proposition. As a trusted partner to senior leaders across Policy, Communications, Business, and Legal teams, you will shape how Coupang communicates complex policy issues to external audiences in the DC and Seattle markets. You’ll also serve on the front lines of our brand-building and related marketing efforts inside the Beltway and in other priority markets. You’ll build scalable processes that strengthen Coupang’s digital communications capabilities to support crisis communications and rapid-response efforts, as well as steady-state and high-profile tentpole moments. This role requires a strong leader with deep experience leading digital efforts for US and DC audiences, ideally at global corporations, large tech companies, or for top-tier political campaigns. The ideal candidate will also have experience leading a team in a fast-paced, global environment. Applicants should have strong experience managing and advising in rapid response or crisis communications scenarios, as well as supporting targeted advocacy campaigns in Washington. Experience managing digital agencies, budgets and achieving data-driven results is key. Executive presence and the ability to communicate complex concepts clearly to senior leaders are essential. What You Will Do Build and lead digital policy communications strategies and rapid-response campaigns that support Coupang’s corporate communications, public policy, and business objectives for US and Washington, DC audiences. Oversee Coupang’s policy and US corporate digital assets, including the corporate website, newsroom and social media channels. Direct paid media strategies and targeted advocacy campaigns to amplify key policy messaging and strengthen brand reputation. Partner closely with Public Policy, Communications, Legal, Government Affairs, and business teams to identify, frame, and communicate priority issues. Translate complex policy topics into compelling, high-impact digital content for external stakeholders and decision-makers. Identify risk and mitigate problems before they occur, protecting corporate reputation and brand. Build and maintain editorial calendars, publishing workfl…