GTM Systems Manager

About Harbinger Harbinger is an American commercial electric vehicle (EV) company on a mission to transform an industry starving for innovation. Harbinger’s best-in-class team of EV, battery, and drivetrain experts have pooled their deep experience to bring a first-of-its-kind EV platform to support the growing demand for medium-duty EVs and Hybrids. Harbinger: Familiar Form, Revolutionary Foundation. Position Overview Harbinger Motors is scaling. As we move away from third-party agency support, we are bringing our CRM Operations in-house. We are looking for a skilled GTM Systems Manager who thrives in a high-velocity startup environment. You will be the architect of our "Source of Truth." You won’t just manage a database; you will build intelligent systems that track every marketing attribution, lead interactions, operational workflows, and revenue visibility. Core Responsibilities 1. Workflow Optimization & Operational Excellence Workflow Mapping & System Alignment: Map and evaluate current Marketing and Sales workflows, proactively identifying opportunities to streamline operations and enhance system connectivity. Data Governance & System Integrity: Maintain high standards of data health and backend alignment across HubSpot Marketing and Sales Hubs to serve as our team's reliable "Source of Truth." Stack Enhancement & Modernization: Oversee CRM integrations while continuously discovering, learning, and implementing emerging GTM technologies (including AI platforms) to boost team productivity. 2. Strategic Attribution & Funnel Visibility Attribution Mastery: Refine multi-touch attribution models to provide leadership with clear, actionable insights into campaign performance and marketing impact. Lifecycle Continuity: Enhance and maintain smooth tracking logic for MQLs, SQLs, and deal stages, ensuring frictionless handoffs between Marketing and Sales. Executive Dashboards: Create accurate dashboards that provide real-time visibility into pipeline health, deal velocity, and key growth metrics. 3. Sales & Marketing Enablement Pipeline Health & Transparency: Routinely review pipeline stages to maintain deal hygiene and provide leadership with clear, reliable visibility into pipeline progression. CPQ & Quote Tool Management: Maintain our HubSpot Product Library and Quote tools, enabling sales team members to quickly generate precise, professional contracts. Team Training & Adoption: Serve as a trusted advisor, conducting engaging training sessions that elevate HubSpot adoption and technical proficiency across teams. Key Attributes & Professional Mindset Detail-Oriented: Ensures absolute precision across data health and platform architecture. Proactive Learner: Drives continuous platform improvements and stays eager to expand technical skills. Team Player: Collaborates seamlessly across departments with excellent communication skills. Enablement-Minded: Dedicated to supporting team growth and driving platform adoption. Qualifications Mandatory Requirements (Must-Haves) Education: Bachelor’s degree in Information Systems, Business Administration, Marketing, Data Analytics, Computer Science, or a related discipline required. HubSpot Enterprise Certification: Required. Active HubSpot Enterprise Certification with deep hands-on expertise in administering Marketing and Sales Hubs. Operations & Systems Experience: 4+ years in Marketing Ops, Sales Ops, or GTM Systems, with a proven ability to map workflows and elevate established CRM environments. Attribution Expertise: Strong expertise in building and refining multi-touch attribution tracking models. Pipeline & Lifecycle Mastery: Thorough understanding of MQL-to-SQL progression, deal stage dynamics, and sales funnel mechanics. Dashboard Design: Demonstrated skill in crafting intuitive, reliable executive dashboards that bring clarity to complex operational data. Nice-to-Have (Plus to Have) AI & Enrichment Innovation: Experience with tools like Clay, Claude AI, OpenAI, or LLMs for autom…